Organizational change leadership constitutes a central role in the development of the organization. The adoption of social media initiatives, in particular, helps the teams to overcome challenges and work effectively towards organizational goals. Organizations must incorporate innovations in their business models and strategies so as to endure in a multifaceted and fast moving global competition age. Evidently, the adoption of social media initiatives helps organizations to achieve such results.
Effective change leadership is important in the adoption of social media initiatives. Organizations spend considerable resources in investing in such technologies. Organizations that seek to achieve distinction and sustainability require innovative managers and leaders to help develop strategies for transforming innovative ideas into reality.
Ethical issues
In the implementation of social networking initiatives, a CIO may face ethical issues as follows:
- Integrity risk: This is an ethical issue that arises when an employee uses social media irresponsibly on behalf of the company. It can undermine the company’s commitment to ethical practice and expose it to integrity risk, for instance, the posting of negative comments by an employee in response to negative remarks by customers. The strategy to address this issue would be to create internal social media platforms for staff to discuss work topics rather than using public platforms. Such a strategy addresses integrity risk.
- Advertising and marketing practices: This arises when employees use social media to discredit the reputation of their competitors. Such can jeopardize the company’s reputation to compete fairly. The strategy to address this issue would be a declaration by employee to represent the interest of the company, for instance, through product reviews. Such a strategy avoids misleading customers.
Core Competencies
Three of the core competencies of IT professionals in ranking order are as follows:
- Understanding current and evolving technologies
- Understanding business practices and organizational culture
- Managing projects
The ranking is important because the IT professional ought to be knowledgeable in their field and then learn about the organizations in which they work. They then use that information to manage projects in the organization effectively depending on requirements.
