I totally agree with you that developing countries should be involved to some degree with the sustainability of both the natural resources and human capital. I still insist that it is hard and not necessary for the developing companies to be concerned with the TBL business model. It is hard to get concerned with the environment and human capital when it is becoming difficult for the company to make profits (Anderson , 2004). It is until a company is way ahead in making profits so that they will be able to make profits. It is hard to get concerned with nonprofit issues when there are no funds and wages for employees. I believe that developing companies should be concerned with sustaining the business first before getting involved with issues of social corporate responsibility (Elkington, 1998). The example of India gives a country that is struggling to sustain their economic position. There are many policies which are lacking in the business environment. How can sustainability be undertaken when the economic status of the country is wanting? (Moir, 2001).
I agree, it is the extent in which the developing country will go on the sustainability issue. This should be developed from scratch. There should be efforts to integrate sustainability and environmental issues in developing countries (Storer, & Frost, 2002). With time, they will be at par with the developed countries. What should be done is get a procedure and the pertinent issues that should be started with in the process. The effort that developed countries are required to take cannot be compared to the efforts that are required for developing countries. There is a need to ensure that the developing companies should be trained and made aware of these needs for this business model. If this is not done, then I do not see the need to struggle to adopt the TBL business model (Waage, Shah, & Girschik, 2003).
References
Anderson , R 2004, ‘ Climbing Mount Sustainability ', Quality Progress, Feb 2004; 37, 2
Elkington, J 1998, ‘ Cannibals with Forks: The Triple Bottom Line of 21st Century Business', New Society Publishers
Moir, L 2001, ‘ What do we mean by corporate social responsibility?', Corporate Governance 1, 2 pp 16-22.
Storer, CE ,& Frost, FM 2002, ‘Triple bottom line reporting; its relevance and application to agricultural production and marketing',. In: Batt, P.J. (Ed). From Farm to Fork: Linking Producers to Consumers Through Value Chains . Proceedings, Muresk 75th Anniversary Conference, 3-4 October, Hyatt Hotel, Perth WA , (CD) ISBN 1 74067 184
Waage, S, Shah, S & Girschik, S 2003, ‘Information Technology and Sustainability: Enabling the future', International Journal of Corporate Sustainability . Vol 10, Issue 4 (April 2003).
