Operating in Fort Lauderdale will be an extremely challenging task due to the high competition that is currently prevailing in the Fort. The night cruise ship will have to face the stiff competition from other ships operating in the port as every ship strives to offer highly differentiated and exclusive services that meets the consumer needs, tastes and preferences and attract new customers and especially the tourists who flock the place on a day-to-day basis (Trout & Rivkin, 2010).
Bimini superfast cruise ship will be a major competitor whose effects shall have to be countered to avoid it from threatening the operations and existence of the night cruise ship. It is known to be the fastest cruise ship operating in the fort. The ship is built in Germany and travels at a speed of up to 30 knots with 1500 passengers on-board. It has continuously been able to attract a large number of clients due to its highly differentiated high class services that are offered with a lot of professionalism, care and experience. Its international crews offer first class services that leave clients with a memorable experience. It has several restaurants, gaming facilities, bars and other entertainment facilities. It also offers special facilities to children during sailing and this has particularly made it easy for people from various genders and different walks of life to board the ship.
Additionally, it offers transportation of checked luggage at an affordable price. In this ship sailors feel a high sense of relaxation and at home. For instance, women receive $ 50 in casino and drink coupons. Our night cruise ship will have to act exclusively smart in order to survive the stiff competition that is currently prevailing in the cruise industry in Fort Lauderdale. It will offer specialized facilities that will make it possible to meet the divergent needs, tastes and preferences in order to attract a relatively strong customer base that will guarantee it success (Trout & Rivkin, 2010).
Cunard, Queen Elizabeth is another cruise ship that is performing outstandingly at Fort Lauderdale. Her stylishness and legendary age enhances her comfy modern allure. With use of modern facilities, the ship has been able to offer exclusive services to its customers at a competitive price that has seen continuously attract new customers.
Another relatively strong competitor is the Jungle Queen Cruise which travels along the beautiful new river of Fort Lauderdale. Tourists consider it to be an inordinate cruise as far as sightseeing in Fort Lauderdale is concerned. Passengers enjoy a pleasant and humorous tour that is given by its captain. Additionally, its crew offers alcoholic beverages, soft drinks, chicken, shrimp and all kinds of palatable ribs. It ferries passengers to various destinations where they enjoy themselves during the evening. The absolute services offered by the cruise have made it a great performer that greatly contributes to the economic growth of Fort Lauderdale and Florida in general. With continuous improvement, Jungle Queen Cruise hopes to be a top service provider in Fort Lauderdale.
Nonetheless, these ships have not been able to expediently meet the customers’ needs. To counter the competition, the night cruise ship will use modern technologies and offer efficient high class services that go beyond excellence at an affordable price. It will strive to extend its services to as many people as possible. Its high carrying capacity and the exclusive services that it will offer will enable it gain a competitive advantage.
References
Trout, J., & Rivkin, S. (2010). Repositioning: Marketing in an era of competition, change and crisis. New York: McGraw-Hill.
