List each company and describe the business that each is in
DHL Company Overview
DHL is an international market leader in international express delivery, airfreight, and overland transport. The firm is the world leader in contract logistics and ocean freight. DHL’s international network links more than 220 territories and countries. The firm has a team of approximately 285,000 employees dedicated to providing fast and reliable services that exceed customer’s expectation in 120,000 locations worldwide.
Boeing Company Overview
Boeing is the second largest manufacturer of large commercial planes behind Airbus and the second largest defense contractor behind Lockheed Martin. In addition to commercial jets the company also manufacturer military airplane. The company also produces missile defense systems satellites, and launch systems. All these products are rounded out in a portfolio of services. The major customers served by the company include the US Department of Defense and NASA. In addition, Boeing provides airplane leasing and financing services to both commercial and military customers.
Coca Cola Company Overview
Coca Cola is the largest nonalcoholic beverage company, as well as the world’s most recognized brand. The company hosts 16 billion dollar brands, including four of the top five soft drinks: Fanta, Coca-Cola, Diet Coke, and Sprite. Additionally, Coca Cola Company owns and markets more than 500 beverage brands, mainly sparkling drinks but also juice drinks, water, sports and energy drinks, and ready-to-drink coffees and teas. With the world’s largest distribution system, the company serves more than 200 countries.
Mission and vision statements
DHL
The mission of DHL is to be the first choice express delivery service provider worldwide. The company makes use of its scale and experience with passion.
DHL’s vision for the future is to transform the logistics industry through innovation to deliver beyond the expectations of customers.
Boeing
The mission Boeing is to value leadership, integrity, quality, customer satisfaction, and a diverse and involved team (Boeing, 2013).
Coca Cola Company
The mission of Coca Cola is “to refresh the world in the body, mind, and spirit,” “to inspire moments of happiness and optimism,” and “to create value and make difference.”
Organizational Structure
DHL’s Organizational Structure
DHL has its group organized into four operating divisions, each of which operates under the control of its own divisional headquarters. These groups include mail, express, global forwarding and freight, and supply chain. Each division is divided into business units for reporting purposes (DHL 2013). The management functions of the firm falls under the Corporate Center. The firm has centralized internal services that support the entire firm such as IT, financial services, and procurement.
Organization structure of DHL
Boeing Organizational Structure
Boeing uses the matrix structure and each department has a senior vice president. These departments include communications, business development and strategy, finance, human resource and administration, internal governance, international, law department, public policy, and engineering, operation and technology. Boeing has 163,851 employees working in 70 countries. Boeing is a centralized organization, with executives at the high-level making most decisions and pass them to the lower management for implementation. Boeing has a vertical organizational structure with hierarchy levels. The marketing department of Boeing is divided into strategic direction, revenue, market share, and brand development.
Coca Cola Company Organizational Structure
Coca Cola company is organized into a regional organizational structure because its success depends on the ability to connect with local customers. The geographical organization structure helps the company because it recognizes that:
- Its markets are separated geographically
- Markets are in different stages of development
- Tastes, lifestyles, consumption, and incomes vary from region to region
The corporation has five continental divisions including Europe group, Eurasia and Africa group, Latin America group, North America group, and Pacific group. Each division has a vice president that controls sub-division based on countries or regions. This structure is efficient because Coca Cola is a large company.
What type of organizational structure would you recommend for each company?
Recommendation on DHL’s organization structure
It has come to the realization of many CEOs that achieving organizational goals requires optimization of organization structure. Based on a series of organization change theories, an analysis of DHL operations reveals that the firm faces three issues including cross cultural background, internal structure conflict, and the declining customer satisfaction. After conducting research on the current problems, I would recommend DHL to have a structure reform through localization strategy and improve employee welfare treatment. This will involve creating geographical divisions responsible for designing best business strategies to meet the needs of local customers.
Recommendation on Boeing’s organization structure
Boeing needs to support matrix system and only implement where it can add value. The company should also remove barriers such as cultural and geographical as well as provide clear direction. The matrix structure serves the company well because of the diversity of Boeing’s products and markets it serve. This structure allows for efficient use of resources because key resources are shared across several important products at the same time.
Recommendation on Coca Cola’s organization structure
Coca Cola has developed an effective organizational structure that supports the accomplishment of corporate objectives and goals. Regional structure has enabled Coca Cola to effectively sustained growth while considering local requirements. I would recommend that the company flatten management structures in their local and regional divisions. The current system does not allow for flow of information from the junior employees.
Have they selected the best type of organizational structure for their given industry?
DHL
DHL’s organizational structure is suitable for the industry in which it operates because it has headquarters in all the locations it serves with a central office that coordinates all the operations of the company.
Boeing
The Matrix serves best the business interest of the company due to the diversity of the products of Boeing. The company’s organizational structure is good because it depicts a sales force organized by products, territories, and markets (El-Hasan, 2010).
Coca Cola
. Coca Cola has a long chain of command with numerous layers as the company has offices in more than 200 countries (Coke, 2013). Additionally, the five regional divisions, which cover the entire globe, are accountable to the company’s head office in Atlanta Georgia (The Times, 2005).
Describe what each company is doing with its time management and sales force.
DHL
DHL has introduced a live order tracking system to deliver real-time information to its customers (DHL, 2009). The system has enabled DHL to reduce support costs, as customers are able to track order delivery without contacting sales support.
Boeing
Boeing has its sales force and marketing into military and commercial. The company has realized the need to increase operations for sales unit to customers oversees, especially in the Middle East. Boeing does not have adequate sales force on the ground compared to Airbus. Due to the hierarchy levels found within the organization, it takes time for decisions to move from the senior management to the lower sales force.
Coca Cola
Coca Cola has remained successful in the industry, partly because of their continuous adaptation of organization structure to market conditions. Coca Cola has s strong sales team operating globally. Localization of the company’s operations enables it to manage time efficiently and ensure that they reach the target market on time.
Has each firm selected the best type of time management training approach?
DHL
DHL has developed an effective time management training approach because it has established a team of trainers that use interactive tools to engage more than fellow co-workers in 6,800 classroom-training sessions to deliver customer service excellence.
Boeing
The company has not developed an effective approach to time management training as evidenced by some big problems facing the company. Boeing does not evaluate the entire organization in order to determine what, who, and when sales training should include. The company has also failed to customize the program for market and people.
Coca Cola
Coca Cola has the best approach to time management training as it provides an online HR tool that enables employees to access important information about working with the company as well as enhancing the efficiency and effectiveness of the company.
References:
The Times 100. (2013). Coca-Cola. Retrieved from
http://businesscasestudies.co.uk/coca-cola-great-britain/creating-an-effective-organisational-structure/introduction.html
Coca Cola. (2013). Corporate Responsibility & Sustainability Summary 2011/12. Retrieved from http://www.cokecorporateresponsibility.co.uk/big-themes/workplace/training-and-development.aspx
Boeing. (2013). Boeing. http://www.boeing.com/boeing/companyoffices/aboutus/whq/
El-Hasan, M. (2010, Aug 12). BUSINESS CASUAL: Boeing's satellite, C-17 business strategies differ. Daily Breeze. Retrieved from http://search.proquest.com/docview/755008376?accountid=458
DHL collaboration strategy. (2009). Logistics Manager. Retrieved from http://search.proquest.com/docview/219560097?accountid=458
DHL. (2013) DHL. Retrieved from http://www.dhl.com/en.html
