Introduction
The world is advancing day by day ever since computers came to existence, followed by internet and supporting tools as well as applications. Graphic designing is nowadays most important tool mankind has to communicate and advertise. C.R.A.P abbreviation for contrast, repetition, alignment, and proximity. This is a principle which helps governing important aspects of designing. Let's understand how C.R.A.P helps to create designs that most people consider visually pleasing.
C.R.A.P Analysis
The image is taken from the Google search is from the web page therepublikofmancunia.com which shows Ryan Giggs welsh football coach, former player and assistant manager at the Manchester united along with his jerseys and trophies. The C.R.A.P principles help us to analyze the image and the message it conveys.
Contrast as the word suggests, is the difference in visual properties which distinguishes an object from another and the background. In the image it is visible there are a lot of trophies and a man sitting in the center, it is a subtle but powerful image. The contrast works better when we group things together, choose same or very different as it helps to visually separate things.
Repetition in simple words is to use similar styles and elements to make the user feel comfortable to understand the design. There is no chaos in the elements and can easily be correlated with the star in the image. The important thing is to maintain the consistency of feel good factor, it makes website or image more user friendly and it helps to reinforce their intent to the user.
Alignment is not to be confused with repetition as its focus is on the uniformity of the content and the meaning of the image. As the image shows Ryan’s achievements in a sequence shields, jerseys, trophies and cups and the reason for all these sitting next to them. It is important that all elements of the image should visually be connected to something else. It is required to match spacing when aligning items.
Proximity is the interrelation of two things in an image. Grouping things which look, act and feel alike. Proximity helps create a meaning as the star in the center and his achievements can easily be recognized. Ryan with with fishing rod in the image will ruin its meaning.
