Original post:
A value proposition is a specific and clear statement that summarizes the intangible and tangible benefits of a solution that is offered on a customer’s business. The value proposition is specific to a customer, it incorporates the perspective of the customer; it qualifies business impact of benefits and qualifies the impact of business benefits. Shippers would be attracted to using the services of a freight forwarder because the value proposition tells the customer why they should select their solution. Having the customer’s perspective incorporated is the major attraction factor.
Reply to original post:
What if you considered a lower rate for large shipments and faster transport of small shipments and argued that it makes the service more attractive, therefore, they provide a stiff competition to their competitors. All these factors plus lowering the logistics costs and the tediousness involved in the process makes a lot of customers opt for this freight forwarders. You could also suggest that there is a comprehensive international freight program that ensures that the Trade Networks effectively provide the required services on ocean cargo services that directly connect to the Northern part of America, the Asia-Pacific region, the Middle East, Europe and the Latin America. The gateway regional options are effectively utilized. It would be ideal to argue from the perspective of the program ensuring that there are good relationships with other countries all over the world to improve their services. Weekly sailing schedules are well programmed in order to maximize flexibility at the same time containing logistic and shipping costs. Bookings are also made easier by ensuring that online services work effectively. Online tracking can was also effected, a factor that attracts a lot of people to use the service.
References
Ulrich, D., & Brockbank, W. (2005). The HR value proposition. Boston, Mass: Harvard Business School Press.
