Example Of Critical Thinking On Problem: How Companies Can Systematically Create Innovations That Customers Don

An epiphany is an experience of sudden and striking realization which is universally regarded as a rapid revelation which comes to a sole creative genius through intuition. Epiphany may be as a systematic result of the actions of the providers of new technologies or the firs which incorporate them in their goods or products.
Innovation managers are faced with big challenges in finding a way to take advantage of these series of opportunities. Being on the forefront in implementing a new technology is not equally important to being on the forefront in envisioning the greatest unexploited market potential. Companies can use technology to alter the reason why customers purchase or the way they use a particular product.
As an alternative to the assessment of technologies basing on the existing needs of customers or as traditional innovation processes done, companies should focus on the development of a brand-new apparition of the users’ experience. In order to achieve this, they should assemble experts from a variety of far-flung careers to construe how the technologies should be employed, amalgamated their elucidations into product, and develop prototypes which can be tested with users. Users are often supportive in understanding the prevailing meanings but rarely helpful in envisaging new ones. Firms seeking for technology epiphanies should seek the services of interpreters-experts who examine and understand the same consumers of a product in the same setting, but from diverse perspectives. These interpreters may be members of the organization staff or from the external environment.
An effective mechanism for prompting the insights of interpreters is to observe alongside them as consumers go through an experience. This enables the interpreters to pin point the behaviors which the users or the manufacturers could not see and describe on their own. In markets, the victors are the firms which understand the way these technologies can be utilized to develop better user experiences than the prevailing applications.