Question 1
Nobu Restaurant based in New York is designed for business executives and celebrities. However, it is dominated by celebrities who have high disposable income with the capability to afford host entertainment shows in the restaurant. The brand has its menu that is appealing to people from the affluent backgrounds. The Restaurant is famous for appealing to celebrities who purchase innovative style cuisine with a high-end appeal. The brand focuses on giving celebrities a podium to host parties and negotiate deals with the parties involved. Nobu focuses more on client’s value to attract and retain customers (Nobu Matsuhisa). The brand accepts bookings from guest and non-guests for hire. With the objective to attain this by producing a marketing strategy by satisfying and exceeding customer needs than their competitors.
Question 2
The Indian and American families have differences on the family relations aspects. For instance, the Indians are family oriented while the Americans are individually driven. Moreover, in the Indian culture family aspects are given more attention before the individual matters. On the other hand, the American culture is more goal oriented to satisfy their needs. Additionally, the Indians find themselves denying themselves individual needs to meet their family needs and wants (Samli, 2012, p.17).
Another crucial distinction between the American and Indian families is that the Indians are fond of admiring stability while the Americans love mobility. In the American norms, individuals are driven by the thirst to quench their self-reliance and independent needs. Contrastingly, the Indians are more dependent on other persons in the society (Porter, 2007, p.17).
The Americans are more competitive while the Indians are less competitive. The Indians work for the sake of just satisfying the needs of the community. Oppositely, Americans struggle on the capability to raise their financial strength.
Question 3
The target audience of the Nobu Restaurant in both India and America is quite different. In America, the GDP per capital is quite high because the Americans value working for each other. Oppositely, in India, the GDP per capital is quite small because the individuals value assisting the society rather than themselves. The less dedication among the Indians to improve their financial freedom leaves them poor. Hence, the Indians are quite behind, and this leaves them third world country (Nobu Restaurants). Hence, the differences in disposable income aspect will be valid for Nobu restaurant to curve their marketing strategy. For instance, in the American region, it would be effective for Nobu Restaurant to target the affluent. Nonetheless, it would be essential for Nobu Restaurant to target the middle-income earners in India.
Question 4
Consumer cultures pose a greater influence on the norms, insights and actions and the acceptance of merchandises and services by consumers. Every person has a set of habits, beliefs, and principles which he imitates his family status and roots. The individuals copy this aspect from their childhood, and this becomes their culture. Culture lives by a consumer’s world opinion. However, what the consumer experiences is quite different around the globe (Laderman, 2003, p.173).
The consumer purchasing decisions are influenced by buyer culture, subculture, and social class. Sub-cultures define the classes of people that have a set of shared norms about everyday life experiences and scenarios. The sub-cultures are based on age, religion, social status, religion, language, occupation, age and sex. Much if these subcultures represent the important client segments. Marketers should develop products and services that suit the needs and wants of these groups (Boone, 2013, p.17).
Bibliography
Boone, L. and Kurtz, D., 2013. Contemporary marketing. Cengage Learning.
Laderman, G. and León, L.D. eds., 2003. Religion and American cultures: an encyclopedia of traditions, diversity, and popular expressions (Vol. 1). ABC-CLIO.
Nobu Matsuhisa. (n.d.). Nobu Matsuhisa. Retrieved from http://www.nobumatsuhisa.com/
Nobu Restaurants. (n.d.). EXPERIENCE » Nobu Restaurants. Retrieved from http://www.noburestaurants.com/new-york/experience/
Porter, J., 2007. Place and native American Indian history and culture (Vol. 5). Peter Lang.
Samli, A.C., 2012. International consumer behavior in the 21st century: impact on marketing strategy development. Springer Science & Business Media.
