Business Plan
Business plan
A business plan provides a roadmap that details the journey an enterprise should take and informs stakeholders about the plans for reaching the end goal. A good business plan ensures that the venture does not veer off its course. In addition, it ensures that the business reflects existing marketing conditions and operations. This paper explores business model and management as critical components of a good business plan.
Business model
The business model describes the working of the enterprise. In this segment, nine building blocks will be sued in achieving the business goals. These blocks include:
STOP will target students of Dufferin-Peel CDSB. The impact of cyber-bullying to students is devastating. In this regard, the choice of Dufferin-Peel CDSB is by design rather than coincidence.
Value propositions
STOP takes pride in ridding school environments of the pervading culture of bullying. In this regard, any attempt to reduce such incidences will be a mark of value to the organization.
Channels
Delivering the above value propositions will be achieved by actively engaging the media on the efforts that the organization is advancing in mitigating bullying incidences. STOP will utilize available print and digital media including Salt and Light Television to further its mission.
Customer relationships
The centrality of customer relationships in any social and economic endeavour cannot be gainsaid. STOP will foster good working relationships with its customers by enhancing inter-personal relationships between staff and customers. The organization shall create customer relations unit to deal with issues that may affect customers directly.
Revenue streams
STOP recognizes that no organization can achieve its mission without financial support. To this end, the organization shall seek good will from other organizations and corporate entities by seeking partnerships under social-corporate responsibility.
Key resources
The resources that the organization will use include volunteers. The organization will utilize volunteers in its mission to reduce the rate of cyber bullying among students. STOP shall not pay volunteers since a positive outcome from this exercise will serve as a reward to volunteers.
Key activities
The activities of STOP will include creating a strategy for communications, carrying out research on best practices, assessing and analysis of results, working with partners and promoting events.
Key partners
STOP will liaise with various partners to achieve its goals. These partners include:
Ministry of Education
Archbishop of Toronto
MCYS
Orangeville Police
Caledon OPP
ShareLife
Salt and Light Television
Cost structure
STOP is a value-driven organization that seeks to alleviate suffering among students that may be victims of cyber bullying. In this regard, the organization expects to gather funds and use them in championing for a world devoid of incidences of cyber bullying.
Management
This section introduces the team behind the business initiative. Three spheres of management include operational management, sales management and financial management.
Operational management
Operational management function of the organization shall be headed by the operational manager. This function shall ensure smooth flow of activities on daily basis. This team shall enhance effective administration of activities in line with the goals of STOP.
Sales management
The organization shall have sales management team. The team will apply sales techniques to ensure that the fundamental mission, vision and goals of the organization reach its intended audience. The sales management team shall raise awareness by creating relevant content aimed at mitigating cyber-bullying. A sales manager will head the sales management team and shall focus on talent development.
Financial management
Financial management is a crucial function in any business endeavour (Brigham & Ehrhardt, 2013). The business will comprise a financial management team. This team shall be headed by a financial manager. The manager shall ensure efficient and effective management of funds with the purpose of fulfilling the goals of the organization. The team shall raise capital and allocate it to various functions of the organization.
Reference
Brigham, E., & Ehrhardt, M. (2013). Financial management: theory & practice. Cengage
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