International Joint Ventures (IJVs) to support Sustainability,
Corporate Social Responsibility (CSR) & innovation
Introduction
The concept of managing a business organization has incurred particular changes within the past ten years. It could be understood that somehow, with the development of the society comes the changes in the ways by which humans specifically respond to business organizations existing within their midst. Practically, the decisions they make are affected by the said businesses. It is because of this fact that the business organization intend to make use of such options to make sure that they are able to make an impact on the ways by which the people around them are living. It is through this option that they are able to determine the role that they take in shaping the society and creating a better path towards earning more from their operations.
With globalization creating a great impact on such matter, it could be understood how international camaraderie and connection between business organizations make a distinct on how modern business operations is recognized at present. Practically, the connection these organizations share between each other manifests the capacity of different organizations to work together and become more powerful in influencing the market they hope to affect with their services and the products they want to offer.
In the proposal that is presented herein, exploring different possibilities of effective project management to promote sustainability among business organizations through International Joint Ventures (IJV) as well as promote innovation through improving the concept of recognizing Corporate Social Responsibility (CSR) in a much specific approach shall be given attention to. With the utilization of such concepts of business applications and existence, this proposal aims to ensure improvement among business organizations as they face the different issues of modern business operations.
Background of Issue
Businesses at present face the great challenge of engaging in massive options of development. It could not be denied that somehow, with the open trading systems offered in the international scene of business operations, organizations intend to embrace the desire of being able to find a way to make effective use of the resources available for them to expound upon. Practically, managers of business organizations intend to use all possible options that can lower the costs of their operations which later on results to expanding the possibilities of earning from their efforts.
Notably though, with such options of business expansion opened for organizations to dive in, there are also particular risks that they need to give attention to. One of which is the need to continue recognizing their responsibility to provide for what the society needs apart from the services and products that they offer. This includes protecting the environment’s reserves through sustainable operations and providing for the society’s needs through recognizing the corporation’s social responsibility. The aggressive behavior of most organizations today with regards their desire to expand their operations often lead them to that steep road towards losing track of how they balance their options in protecting the society apart from their goal of earning more from the business.
This is where proper project management comes into the picture. Proper project management is characterized by the concept of applying effective procedures of overseeing the idea of making sure that the resources used by the organization remains intact and not-wasted especially for the sake of prolonging the process of development that the business wants to embrace. How could this be accomplished? Particularly huge organizations have found it effective to improve their options of expansion through applying innovative approaches that invoke the use of technology at its best for the sake of getting the best benefits from the said operations. This option allows project managers to research on how the options of mergers and acquisitions with other relative organizations connected to their business could serve the goals of the organization. Practically, entering the international market as a team of two or more business organizations is considered as a much stronger and practical option especially for smaller businesses in the industry. Teaming up with large businesses would provide them better chance of penetrating international markets. Through innovatively designing the process of expansion, project managers would be able to balance out both the risks and the benefits of the expansion.
Remaining grounded into one’s foundation of moral obligations to the society is also a strong basis for a specific organization’s capacity to develop according to the goals that one has set for the business. Practically, engaging in larger operations mean that they are to be involved in once they take the challenge of expanding towards a larger market and a much competitive industry causes them to lose track of the moral values that identify their business accordingly. Avoiding these situations from happening specifically creates a distinct impact on the overall operation of the business especially in relation to how they engage or connect with what the society expects from the said business groups. Not being able to balance their values with the way they operate along with their expansion goals often bring about a sense of failure of the businesses. Practically, with the utilization of proper project management approaches, such failures could be avoided accordingly.
The purpose of this research is to find out what specific project management approaches have been used by successful organizations as they embrace the concept of international expansion. Along with such research is the indication on how these options allow them to be more balanced in the way they face the challenges of handling larger responsibilities and completing larger tasks to serve the needs of a larger market. Practically, this research shall examine the operations of two of the largest chains of business operations in the market that involves international connections. These organizations are namely Starbucks and McDonalds. It is believed that these two organizations are able to withstand different market changes for years and are continuously expanding at present through business franchising operations. From their example, distinct indication of success shall be given specific attention to.
Method of Research
The research shall involve both qualitative and quantitative approach as it aims to examine the success of the businesses based on their yields [sales and earnings] as well as that of the manner by which they affect the perception of the market towards their services and their products. This research shall also provide a practical distinction on how the development operation of these organizations allows them to further continue their process of responding to their primary responsibilities to the societies they are serving through engaging in innovative and sustainable business operations.
Procedures of Data Analysis
Measuring the correlation of the sales and expansion procedures of the two businesses in line with their process of responding to their social responsibilities towards innovativeness and sustainability, this research shall provide a connective mandate on how expansion and continuous responsiveness to the needs of the community could be balanced and be adapted into proper project management options that organizations at persent take into account.
Conclusion
Finally, it is expected that through this research, a clarification on how business organizations could embrace development without necessarily leaving behind their responsibilities towards the society could be accomplished accordingly. Giving a balanced indication on how growth and grounded operation based on moral foundations shall give this research a valuable worth for business groups aiming to enter the challenge of expanding further towards the ideal process of operating in the international field of open trading. With this research, making a distinct application of proper management procedure in relation o how options of development are considered in business organizations at present could be recognized accordingly.
With the application of good analysis of data, the reconnection of how the two major organizations in focus within this research are able to provide a common ground of example on how specific procedures of growth and expansion could be given specific attention to, without losing track of the primary foundation of the organization in relation to serving what the society actually needs. Through the use of specific references, particular issues that have been faced by both McDonalds and Starbucks shall also be given attention to. Such aspect of the discussion shall provide a better indication on what risks ought to be prepared for especially in consideration with the desire to expand further into a much larger market. Recognizing that such risks are present and may not be fully avoided allows organizations to be prepared through having an established blueprint of project management operations that shall allow them to become more capable of handling the risks and the benefits of growth in a more contained manner.
Through completing this research, exposing good and improper practices in project management are to be given specific concern. This will allow the managers of smaller organizations to become more cautious as they take the options of growth while also taking serious concern on how much the business remains contained properly on how they make sure that their responsibilities are given proper concern by the operators in the business headquarters alongside the culture of organization being adapted among their branches outside their main territories.
With this proposed research, it is expected that the results gained from the references used for the development of the discussion shall provide a strong foundation on what specific values could determine the success of the business. Practical cross referencing of results shall provide a more effective way of taking the different elements of the study in a more actual picture that could be applied by businesses at present. The fact that the businesses involved in the research are both popular and familiar to the ears of the modern society, relating to the cases presented regarding their operations and the way they handle their social responsibilities would be a much easier course to take for the readers hence allowing them to understand the discussion further.
References:
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Young-Hoon, Kwak (2005). "A brief History of Project Management". In: The story of managing projects. Elias G. Carayannis et al. (9 eds), Greenwood Publishing Group, 2005.
Cleland, David I. Roland Gareis (2006). Global Project Management Handbook. "Chapter 1: "The evolution of project management". McGraw-Hill Professional, 2006. ISBN 0-07-146045-4
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Cleland, David I. Roland Gareis (2006). Global Project Management Handbook. McGraw-Hill Professional.
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