Literature summary assignment
In no less than 250 words, provide a summary of the article.
The article hypothetically talks about fair business practices that should be embraced to increase the percentage tip in a restaurant. The article focuses on business practices that can help entice customers so that they can be attracted to visit the premise over and over. It embraces the psychological aspect of positive reinforcement. The article outlines that practices such as the use of coded messages on the checks issued to customers with information such as “thank you”, as well as behaviors of servers in a restaurant provide substantive impact on business success as pertains to customer retention. Through a research conducted within the restaurant, it’s realized that several factors play a pivotal role in motivating customers which in turn either increases or decreases the percentage tip. These factors include the characteristics of the dining party in terms of size, the characteristics of the server in terms of neatness, attractiveness as well as the server-dinner interactions.
A study on server-dinner interactions is then conducted that involves manipulating the coded message written on the checks delivered to customers at the end of their meals. It’s established that whenever messages with corded information are included on the checks, there is a notable rise in the tip percentage compared to when no messages are included. This justifies the psychological research on reciprocity which advocates for returning a favor to a person doing them a favor. It further emphasizes the importance of creating a perception of customer friendliness. Consequently, it will have a positive effect on the sales volume.
