DQ week one three
DQ week one three
Introduction
The measurement of attitude has become a trend among I/O psychologists. Professionals prefer to measure attitude rather than the behaviour of individuals for several purposes. Attitude gives more accuracy and detailed information on psychological information compared to employee behaviour.
Employee attitude is preferred by I/O psychologists because of the wide range of information they can derive from measuring employee attitude. Employee attitude can be used to determine the level of employees’ organizational commitment, job satisfaction and other individual thoughts and attitude towards a job and work place.
Measuring employee attitude is also easy and accurate as compared to measurement of employee behaviour. There are specific employee attitudes that can be used to measure different types of employee behaviours. Therefore, employee attitude can be used to establish employee behaviour rather than spend a lot of resources measuring employee behaviour.
Employee behaviour is also not quantifiable. There are so many employee behaviours because people vary in terms of behaviour and background. Furthermore, people can conceal their behaviour when they realize they are being studied. Therefore, studying employee behaviour is cumbersome because of the wide range of resources needed to conduct a behavioural research. Furthermore, the probability of getting inaccurate results is high hence; psychologists resort to studying employee attitude. Employee attitude is easy to analyse because the psychologists only needs to study the employee attitude because it is easier to measure. It is also easy to analyse and is vastly used in many organizations.
Conclusion
Therefore, I/O psychologists prefer to focus on measuring employee attitudes than employee behaviour. This is because of the ease of using employee attitude. Furthermore, attitude cannot be manipulated hence; it gives accurate results. Therefore, employee attitude is better than employee behaviour for psychologists.
References
Hellriegel, Don and John W Slocum. Organizational Behavior. London: Cengage Learning, 2009.
Herzberg, Frederick. The Motivation to Work. New York: Transaction Publishers, 1993.
