The 1920s could be regarded as the phase in which advertising started to gain its protocol as an occupation. Earlier than the referred period, advertising was considered a non serious activity with least protocol aroused out of industrialization of the 1880. During the 1920s, out of the restructuring of consumer place after the World War I, advertising begun to be recognized by the populace for its significance However, to achieve the stature of a legitimate profession in the course of modification,the industry had to go through stubborn cultural hurdles. These hurdles could be regarded as the core features of the traditional conservative America, which did not allow acceptance of the industry out of the cultural concerns pertaining to science, religion, gender roles and factors as distant as political and social concerns. However, the economic pressure of the 1920s became an absolute savior of the advertising industry. The economic crash of the time served as an agent that aided the industry to overcome the cultural and social hurdles of the time. Soon after, by the year 1960 the advertising industry gained its strength in the economy as a legitimize profession. The computerized models for screening and forming elevated the industry by supporting it with refined procedures and theories. At the same time the concept of gauging the impact of an advertisement on the public by measuring the buying behavior, in reference to the cultural, social and psychological choices brought sustainable changes to the industry in both style and substance. The purpose of the refinement is to make the business fruitful for the consumer and economy, at the same time. Professionalism was being granted to the field with the targets of attaining the desired objective of sale and recognition through organized and Commercialized Communication.
References:
Lears, TJ Jackson. "From salvation to self-realization." Advertising Educational Foundation (2014).
Lizabeth, Cohen. "From Town center to shopping center: The configuration of community market places in Postwar America." American Historical A review (1996): 1050-1081.
Marchand, Roland. "Men of the people: the new professionals." Advertising the American Dream (2008): 25-38.
