Analysis Yellow Pages and Its 360 solutions
The establishment of the 360 degrees strategy is a confirmation of the dynamic changes that have been witnessed over time in so far as marketing is concerned. The dimensions of marketing have fundamentally changed to the extent that organizations and marketing institutions have to define other strategies that can aid them in remaining relevant in the market by widening their arcade portfolio. The Internet is important for advertisement in the modern dispensation. Millions of people can be reached within a limited timeframe, and the impact it has on the business is inherently positive.
The 360 Solution adopted by Yellow Pages is ideal because it focuses on the various areas of marketing that ensures that needs and expectations of the clients are met effectively. Yellow Pages are a known outfit, and it has a reputation that can be traced from the traditional days. The 360 Solution also provides small and big business with the visibility on a planetary scale. Ideally, the digital entity is capable of promoting companies that have ordinarily relied on the print media to reach their customers.
Moreover, Yellow Pages, through its digital framework are effective in enhancing its competitive ability in the market. Case in point is that it has a wide customer base, and the digital network will ensure that it attracts more clients who wish to expand their mandate on different platforms. Ideally, the 360 Solution does not just positive impact on the Yellow Pages, but also makes it possible for the companies that advertise on the website to expose their business profile to other areas originally unexplored. E-marketing is an influential tool and Yellow page through its 360 solution is perfectly constituted to leverage on advertisements.
Customer’s view
The Nutritional Products International Company is an organization that specializes in marketing and selling food supplements to customers spread on a planetary scale with the US being one of the biggest markets. The company uses its website to market the nutritional products it deals with though there are some issues that can be noted from the site. While the website meets the requirements that a good website should have, it fundamentally ignores that marketing through a website requires that proper communication that boosts the confidence levels of the clients. Consequently, the company does not have feedback system where customers can communicate or make further inquiries about the products, purchases or deliveries.
The company provides the basic information, but does not make full disclosure on certain issues such as the shipment. Ideally, the company markets products from various companies that specialize on nutritional food substances. Information deficit is an issue that the company suffers from because it does not into consideration the essence of effective communication to the clients. Though they are a medium through which products are sold to various segments of the market, they deny the customers the benefit of knowing some of the companies and the authenticity of the products. Despite the disparities that are manifest in the website, it is a platform through which an individual can use to market products throughout the world. Moreover, the company can provide an expert opinion on the products that a client needs and advise appropriately on the most effective items that essential for an individual. The company needs to improve on the website by exposing the clients to full information required for decision-making.
Marketers Perspective
Digital marketing is a phenomenon that should be embraced by prospecting companies as a measure of increasing the competitive advantage in the market. The Internet has some platforms through a company can reach its customers and attract new ones into their customer base. Digital marketing should be a tool used to enhance the relationship between the customer and the company. A website or digital marketing should not be too sophisticated for the client or deficit in information. Ideally, websites are supposed to be a one-stop shop where a client can extract all the information without necessarily having to seek other alternatives. Consequently, companies should understand that the online audience is spread on a planetary scale and the information provided can have positive or negative implications on the sale of a product.
The websites should connect with the buyers and provide leverage for the consumers to navigate the site and make decisions based on the details provided easily. Marketing can only be effective if the necessary considerations are taken into consideration. For instance, the target group, segment, and timing must be key elements in determining the effectiveness of sales and marketing. Digital marketing should be designed in such a fashion that it is easy to use, accurate information on products provided and key services communicated to the clients. The absence of such information lowers the confidence of the consumers effectively compelling them to seek for other alternatives. Lastly, a company’s website should be easy to locate through the diverse search engines. Such tendencies make it relatively easy for the clients to locate the website and examine the products available.
