Introduction:
- This advertisement is mainly focused on the global trends which are associated with mobility and energy efficiency.
- This advertisement is also based on adhesive bandages which are waterproof. The advertisement also entails the interaction between the chemicals and people in the society. The insulating materials for houses are advertised by this company as the best strategies in lowering energy consumption as well as energy costs.
- The company advertises their products on the basis of value addition t the society. The advertisement also shows the way the company has used chemistry to create good relationships between people through the play of games like pool the soaps used in cleaning.
Quality:
- In the context of quality, the advertisement has elaborated the quality of the insulating materials use in houses during winter in regulation of energy.
- The advertisement has used a combination of music and motion pictures of children swimming as well as soaps in promotion of the products and services of the company.
- The included a good music in order to attract the attention of the prospective customers. The video also displayed how the company helps in protecting the health of young children from germs with the help of detergents.
Visual appeal:
- In the advertisement, the developments of this company towards bettering the lives of people are elaborated.
- This advertisement is ethical in the sense that it involves the use of morally accepted photos and music in promotion of its products.
- It also entails the protection of the environment by enhancing sustainability.
Conclusion:
- In conclusion, this advertisement of BASF Chemical Company is appealing to the senses of prospective customers due to the styles adopted in advertising.
- The concern of people as well as social responsibility efforts has been clearly shown in the advertisement.
Works Cited
"Basf Chemical Company." YouTube. N.p., n.d. Web. 1 Oct. 2013.
