Example Of Essay On Con-Cret Creatine Advertisement Analysis

Con-Cret Creatine is a supplement used in bodybuilding in order to enhance the effect of training and to assist muscular development. The advertisment to Con-Cret which is analysed in this paper tries to persuade clients to choose the product for its superior quality and purity. The advertisement effectively presents the most important characteristics of the product and provides enough information to be useful for the interested audience. Also, the advertisers base their marketing strategy on brand recognition and the desire of the clients to have perfect bodies.
The advertisement tries to convince the audience that the Con-Cret Creatine is the best choice for bodybuilders. The advertisement addresses a specific target audience, namely men who go to the gym and want to grow bigger muscles, thus using specific language and graphic representation to attract the attention and interest of the audience. The advertisement is based mainly on written information which might interest the potential customers, and includes technical language which is largely inaccessible to people who are not interested in bodybuilding, such as “creatine hydrochloride (HCI)”, “superior plasma intake”, or “no cycling”. The advertisement presents all the advantages of the product for bodybuilding, and focuses on logical presentation of information, rather than sensorial information or appeals. This may be based on the idea that the information is dedicated to men, who are traditionally believed to be inherently rational.
The advertisers also use the reputation of the brand in order to persuade the potential clients. The advertisers use large fonts for the brand name and in order to reinforce the most important messages, “namely trusted and proven creatine, 9 years strong”. Also in the upper corner, in small fonts, the advertisement says, “a trusted standard that you have come to expect”, which suggests that the advertisers expect the audience to be familiar with the brand, or they want to persuade the clients that they should be familiar with it.
The advertisers use simple graphics which focus more on brand recognition, and on product display. The advertisement includes a large picture of the product on the right side, while the information on the product is clearly listed on the left. Above the picture of the product, there is a discrete partial shape of a man’s muscular torso, arm and shoulder, which suggests that the viewers could also look like that if they use the product. The colors of the advertisement are the same as the colors on the Creatine can, and mainly include yellow, grey and black. These colors are specifically chosen to suggest power and masculinity.
I believe that this advertisement is very effective because all the elements are perfectly positioned to attract the attention and interest of the readers. The picture is large enough to help viewers to identify the product clearly and the text provides essential information on the qualities of the product, without occupying too much of the space. The color choice is pleasant to the eyes and clearly suggests masculinity and power. I like the advertisement because it is informative and simple, emphasizing the quality of the brand. Also, I believe that focusing on brand reputation is very effective because clients who have used the same brand in the future will be reinsured that they can expect the same quality, while new clients are persuaded that they should know the brand if they are serious bodybuilders, which may influence them to buy the product.