This paper highlights how Eby-Brown, a leading wholesale distributor to the convenience industry, adds value to their suppliers and retailers. Their value addition ranges from convenience, competitive pricing, best class service, convenience supplies and superb vendor relationships. This is explained as below.
Eby-Brown offers retailers the right product at the right place, at the right time and in good condition. Their perfect marketing mix ensures convenience supply which adds value to the product. Their product functions, appearance and packaging are well defined to the retailers. They offer best in class service to the retailers. Besides, Eby-Brown offers extensive marketing programs and opportunities. Speed-to-market, category insights and monthly merchandiser marketing solutions all add value to the retailers.
Eby-Brown employs advanced technology which improves service reliability. They provide retailers with internet based software which offers retailers with needed information to maximize sale and customer satisfaction. Eby tool box for example is packed with programs that help retailers buy better, sell more as well as effective management of their businesses.
The organization also offers suppliers with accrual programs with participating manufacturers and speed to the market marketing solutions that ensures that convenience distribution is realized. This subsequently adds value to the suppliers. They offer full selection of consumer products to the convenience channel. Eby’s smart processes help suppliers enjoy a fact based methodology that they use to compare actual sales to c-store syndicate dat. This offers suppliers easy volume projection by category as per the SKU mix. Besides, suppliers’ category sales are maximized by Eby-Brown through enabling suppliers put right items on their shelves. This ensures that the products shelved are of right quality and condition.
In conclusion Eby-Brown’s value addition to retailers and suppliers revolve around provision of superb marketing solutions, technology solutions and at all time ensuring that they offer right product at the right place, at the right time and in good condition. These define its value addition.
Reference
Eby-Brown. Retrieved at http://www.eby-brown.com
