Example Of Essay On Experience With Google Marketing Tools

I searched the keyword “women’s dresses” on Google AdWords and Google Insights. The data I got from the search was very useful for marketing on Google
First, I tried Google AdWords Tool. I typed “women’s dresses” and clicked search button to see what I could get. The top three results are women’s dresses, women dresses online and tall women’s dresses. The total search volume for the 3 keywords is 723,400. I got the conclusion that an e-commerce website with high rankings for these 3 keywords can get very valuable traffic.
Then, I searched “women’s dresses” on Google Insights Tool. In last 12 months, March 2012 (300 search points), April 2012 (273 search points) and May 2012 (244 search points) had the most search volume for the keywords. People in Louisiana (100 search points), Iowa (99 search points) and Utah (96 search points) searched the keyword more than any other areas of the America. According to the statistics, if an e-commerce site advertised the keyword “women’s dresses” between March and May in 2012, and targeted their potential customers in Louisiana, Iowa and Utah, they might have got an increase in the sales of women’s dresses.
I really got surprised by the tools. I just searched the general keywords “women’s dresses”, but the Google AdWords tool automatically generated other related keywords in the top 5 search results, such as tall women’s dresses, women’s evening dresses and plus size women’s dresses. The tool was just thinking as human beings.
There are two reasons why e-commerce sites can benefit from search. First, search helps e-commerce sites to get potential customers. Nowadays, people are becoming more and more interested in searching and buying online. Second, it is much cheaper for e-commerce sites to advertise on search engines than other channels, such as TV, magazines or newspapers, because e-commerce sites can just spend money advertising to their targeted audiences, but not to everyone.