Established in 1935 as a healthy foods store, GNC has managed to grow into one of the largest nutritional supplement companies in New York. The company, which has over 8800 stores all over America, participates in scientific research, manufacturing and packaging of products meant to improve its customer’s quality of life. One of the nutritional supplements produced by GNC is Fish oil. GNC fish oil has several health benefits including helping to treat arthritis, prevent Alzheimer’s disease, and treat and relieve symptoms of both colon and prostate cancer. Fish oil also helps in the prevention and treatment of several diabetes side effects including destruction of hippocampus cells. Patients with Cardiovascular diseases also benefit from the health benefits of GNC fish oil. Due to the various health benefits of GNC fish oil, the company targets different groups of people as potential customers. This paper provides a market description of GNC fish oil products including the needs and wants of target customers.
GNC fish oil products target people who may suffer from different health issues including diabetes and heart diseases. Different studies have reported fish oil to assist in preventing the development of cognitive deficits, which may occur due to the destruction of hippocampus cells among diabetes patients (Dallas, 2013). Dallas (2013) also explained that fish oil reverses oxidative stress, which is a cause of type II diabetes. Fish oil also helps in the prevention of different types of cancers including prostate, colon, and breast cancer. Fish oil helps fight cancer by killing the cancerous cells. Fish oil also helps to improve the effectiveness of cancer drugs as well as prevent liver and kidney toxicity (Axe, 2015). These health benefits of fish oil suggest that GNC fish oil will greatly benefits patients suffering from cancer and diabetes. GNC oil may also help to prevent the emergence of cancer and diabetes in patients described as high-risk. Such high-risk patients would also be a target clientele for GNC fish and oil.
GNC fish oil would also benefit individuals suffering from different brain disorders including Alzheimer’s ’disease and depression. Fish oil provided vital fatty acids, which are crucial in ensuring proper brain function. These fatty acids help to reduce the rate of cognitive decline in Alzheimer patients (Tan, 2015). Fish oil also assists in preventing brain atrophy, which is common in elderly individuals. Fish oil also assists in reducing the symptoms depression disorder. Axe (2015) explained fish oil supplements resulted in increased nutrition content and amino acids to the brain. This increase resulted in a reduction of a reduction of depression symptoms. These health benefits to the brain show that GNC fish products would benefit depression and Alzheimer’s patients.
Individuals suffering from different bone disorders are also a clientele to GNC fish oil products. Studies have explained fish oil to assist patients suffering from Arthritis, osteoporosis, which results in weak bones. Therapies incorporating fish oil resulted in a reduction of disease activity among arthritis patients. Fish oil use also results reduces bone loss rates among older patients who may have osteoporosis. Fish oil also helps in increasing the density of the spine and thigh bone. Combined with calcium supplements, fish oil also assists in the strengthening of bones. Due to these benefits Arthritis patients, and elderly adults who suffer from osteoporosis are also targetted customers of GNC fish oil.
Fish oil assists in the brain development, therefore, children are also potential customers for GNC fish oils. According to a study conducted by the University of Australia, fish oil assists to reduce ADHD symptoms in children (The University of Australia, 2009). The omega-3 found in fish oil may assist in treating issues of attention and behavioral disorders, which are common characteristics of ADHD. Fish oil may also help to improve children mental functioning including improving memory and fighting anxiety symptoms. The process. Axe (2015) explained that fish oil helped in child brain development; therefore, prevent future development of depression and anxiety disorders. These benefits to the brain make GNC fish oil a useful product for growing children.
Other potential customers for GNC fish oil are pregnant women. Fish oil contains Omega-3 fatty acids which help to reduce miscarriages and premature births in women. The omega-3 fatty acids in fish oil also promote the development of infant nervous system and eyesight. Fish oil also helps to increase fertility in both sexes. The fatty acids found in fish oil help in improving sperm mobility and health in men. Omega- 3 fatty acids also help in hormone balancing as well as regulation of women menstrual cycle. These benefits on fertility make most sexually active adults potential customers of GNC fish oil. Couples trying to get pregnant may also be potential customers of GNC fish oil.
The different health benefits of fish oil give GNC fish oil products a wide customer base. Both healthy and people with different health issues would benefit from GNC fish oil products. The fish product would also benefit individuals trying to lose weight. The market for GNC fish oil is also not limited to age as elderly individuals as well as children benefit from the health benefits of fish oil.
References
Axe, J. (2015). 10 Fish Oil Benefits Proven Beyond Medicine. Retrieved from Dr. Axe: http://draxe.com/fish-oil-benefits-health/
Dallas, M. E. (2013). Diabetes Trends: Diabetes Symptoms Diabetic Diet Gestational Diabetes Health Check: Type 2 Diabetes Prediabetes Insulin Pump. Retrieved from Diabetes Health Center: http://www.webmd.com/diabetes/news/20130522/fish-oil-pills-might-cut-diabetes-risk-researchers-say
Tan, A. (2015, July 2). Fish Oil may Prevent Alzheimer's Disease, Study Suggests. Retrieved from Alzheimer's News Today: https://alzheimersnewstoday.com/2015/07/02/fish-oil-may-prevent-alzheimers-disease-small-study-suggests/
The University of Australia. (2009). Fish Oil wins Children with ADHD. Retrieved from The University of Australia: http://w3.unisa.edu.au/researcher/issue/2006january/story4.asp
