Example Of Essay On Google Adwords For Dummies

I found the Google AdWords for Dummies book by Howie Jacobson very captivating and informative. The author has deviated from the normal use of technical language that normally features in many Adword books and courses. Howie Jacobson employs layman’s terms as he tries to expound on the mechanics and brilliant business practices for large or small businesses. I also like Howie’s use of humorous cartoons in the chapters of the book to pass his message. The author demystifies themes surrounding internet marketing which major on Search Engine Optimization, AdWords and Social Media Marketing. The book offers insight to businessmen on how to advertise and sell their products online. The Google AdWords book in my view offers a reader understanding why selection of the right words and how to maximize commercially online through advertisement.
The book is sub-divided into six parts: Becoming a Google Advertiser, Launching your AdWords campaign, managing your AdWord campaigns, converting clicks to clink, Testing Your strategies and Tracking Your Results and the part of tens. The author through the six-part segmentation of the books provides the information in a systematic way that can transform a businessman’s advertisement needs online. The chapters that really captivated me are chapter one, chapter four and chapter six. The first chapter, Profiting from the Pay-Per-Clinic Revolution, dwells on how one can introduce and understand AdWords, getting an overview of direct marketing and viewing of AdWords through prospect’s eyes. The fourth chapter, Discovering Your Online Market, enables one to understand and analyze his or her online target market. The sixth chapter, Writing Magnetic Ads, provides a reader with tips on how to make attractive and catchy online advertisements.
The fourth chapter in my view equips one with the ability to tap the internet as a market research opportunity. This chapter helps one know how to gauge the competitor’s progress, identify new online market horizons and expand already existing online markets. After reading this chapter, my understanding on brand positioning online has improved. The market assessment courtesy of the internet is good at providing solid points in determining the market profitability of a business venture. The assessment goes a long way in ensuring that one can track his or her progress amongst competitors and upcoming brands online.
The sixth chapter, one of the ones that I have taken interest into is writing of magnetic online ads. The author is realistic enough to note that not all advertisements are properly received by the target market. The philosophy behind proper online ads is expounded such as how to make them standout, connecting ads to keywords, compelling and use image, mobile text, local and video ads. The chapter in my perception gives one the much needed framework of creating online advertisements that may appeal to a large target market.
In recap, the Google AdWords for Dummies is a well-thought out book that demystifies the Google pay-per-click advertising product. This is an apt guide for advertisers on how get a handle on the AdWords complexities, effectiveness and analytic tools. The book will soon be a must-have for any progressive business that is keen on putting its brand online for the diverse online market.