The consumer market in the UAE is affected by different trends. One of the trends that have significance to Abu Dhabi Airport Company is that the consumer expectation for luxury goods and services is growing. Abu Dhabi Airports Company offer services to consumers in the transportation industry. There are thousands of people that visit the UAE every year and, one of the places that create a first impression is the airport. The Abu Dhabi has a world class airport, and the company should capitalize on this opportunity to offer world class service. In the UAE, people like expensive things, and when it comes to travelling by air, they will prefer to fly from a fist class airport with a high quality customer service. Abu Dhabi airport will provide services to visitors as well as the citizens of the UAE. A better quality of service will attract more people to fly from the Abu Dhabi airport. The first trend provides an opportunity that Abu Dhabi Airport Company has to capitalize to grow and to improve its quality of service. The airport should be able to serve the need of every traveler and not just the rich. A luxury service is provided for those who can afford it, but every traveler who uses the Abu Dhabi Airports deserves better customer service.
As a marketing consultant, based on the five trends in consumer lifestyles it is predictable that the people in the UAE want to live a good life no matter the cost. The people in the UAE live a luxurious lifestyle that makes the standard of living costly. I would recommend that Abu Dhabi international airport has an opportunity to transform its services. The people of UAE have high expectations for luxury goods and services. Abu Dhabi can incorporate this idea by making its airport a comfortable place to relax and engage in entertaining activities for both customers who are flying out as well as customers who are arriving. Abu Dhabi Airports Company can lease out spaces to malls, banks, restaurants, spa's and many other things the people like to do. Providing services like this to people will fulfill all consumer expectations. As a marketing consultant for Abu Dhabi airports, the company should put its effort towards fulfilling consumer expectations. When people pay more for services, they deserve more. Finally, I would recommend that Abu Dhabi Airport Company should focus on providing better quality of service. When people buy a product from a company, most often they care about the services that come with the product. This is what makes consumers come back and buy again from that company.
