Introduction
Johnson & Johnson is a well-recognized American multinational company, well acknowledged for its global manufacture and distribution medical products, consumer packaged products and pharmaceutical products.
Joined brothers who were inspired by an antiseptic speech advocate Joseph lister officially founded the company back in the year 1885. The speech inspired the two brothers to create a wide range of ready to use products in the medical field. This entailed surgical dressing kits and many other products. The company released its first products into the market in 1886 and was first incorporated in 1887. Robert wood Johnson alleged to be the eldest son among the brothers, was the first one to take the presidency of the company. he is remembered by his tireless toils to improve sanitation in the American health sector. Currently, Alex Gorsky is the president of the world’s largest fortunes in consumer health products.
A company that digs deep into history has earned immeasurable recognition globally for initiating social programs such as international education aiming at improving human welfare globally. The company started back in the in the year 1886 has earned numerous awards and immense corporate recognition not only in the United States but also allover the globe. The company has been consistently ranked at the top of the famously known Harris interactive, a national cooperate reputation survey. For many times, the Johnson and Johnson Company has been severally ranked as the world’s most respected company under the Boron’s magazine charter. On top of that, it was the first company to be awarded the highly prestigious Benjamin’s Franklin award for the company’s involvement with public diplomacy from the united state’s state department for funding many international humanitarian programs and charitable organizations.
Johnson and Johnson Company have its headquarters located at New Brunswick New Jersey with its consumer division department set at Skillman New Jersey. The corporate company has more than 250 and subsidiaries within and outside the U.S, its operations expanded in over 57 countries around the globe. It wide ranges of consumer and pharmaceutical products are found in the shelves in over 175 countries globally. The company realizes over $ 65 billion from the sale of pharmaceutical products only in the 2011 financial year.
The corporate company has a wide range of products under different brands ranging from a wide range of household medication products first aid supplies. Its well-known shelf of consumer products includes its highly diversified brand line of Band-Aid bandages, globally recognized by mothers Johnson’s baby products, popular Tylenol medications, a variety of Neutrogena beauty and skin products, clear, and clean facial wash products and Acuvue contact lenses for eye defects.
Throughout the Tylenol, alarm in the U.S where seven people died in Chicago city, following the ingestion of extra strength Tylenol that was intentionally incorporated with cyanide. The occurrence-necessitated changes in the wrapping of drug substances by the Johnson &Johnson’s with compliance with the federal anti-tampering regulations.
The quick response of the Johnson & Johnson that entailed a national recollect was extensively applauded by the entire society, as it was the benchmark for commercial predicament management. A subsidiary of Johnson &Johnson famously recognized as McNeil a corporate Consumer Health products company, willingly reclaimed more than 43 unprofessionally sold children’s medicines as well as the Tylenol. This was done after an examination conducted to an industrial facility in Pennsylvania at Fort Washington, which exposed some products that had not fully met the necessary industrial manufacturing qualifications.
In conclusion, the giant American Johnson and Johnson Company, has successfully captured a large market share not only in the U.S but also across the globe. This has only been possible through exemplary management and global marketing decisions and objectives. This has made the company to be considered with the largest fortunes on the world.
Work cited
Mary, Jennifer. Johnson & johnson company analysis. New York: The Rosen Publishing Group, 2012.
Robert, Offit. Johnson & johnson company proucts shelf. New York: Columbia University Press, 2011.
Mark, Norman. Johnson & johnson company management system and techniques. London: General Books LLC, 2010.
