Kellogg Company deals with the production of cereals and convenience foods. Kellogg carried out research in the US to establish the consumption patterns of people. The company focused on breakfast because it deals with the production of breakfast cereals. The findings of the survey showed that there was a disconnect between behavior, and attitude towards breakfast. Most people neglected breakfast, and did not consider it as a meal. Kellogg was carrying out the breakfast campaign so as to educate people about the importance of breakfast in promoting good health (Kellogg, 2014).
The research findings showed that high school students that took breakfast were very alert in school. Breakfast played a very important role in cognitive functioning, and affected the mood positively. Kellogg studied the effect of breakfast on children, and discovered that children who took breakfast performed better in school than those who did not take breakfast. The students who participated in the Kellogg breakfast program recorded improved grades, attended school regularly, and had positive moods (Kellogg, 2014).
Kellogg carried out a survey to determine the breakfast consumption patterns of people. It discovered that people knew about the benefits of breakfast, but a high number of them still skipped breakfast. The findings showed that most adolescents skipped breakfast (Kellogg, 2014). Kellogg has discovered that skipping breakfast has led to increase in body weight. Skipping of breakfast among adolescents and children has been associated with poor health. Some of the behaviors that lead to the skipping of breakfast among children include smoking, laziness, eating of junk food, taking alcohol, and mismanagement of weight.
Kellogg’s study has shown that the consumers of cereals breakfast have lower BMIs compared to those people that do not take cereals for breakfast (Kellogg, 2014). A study on Kellogg’s ready-to-eat cereals has reported healthy weights on the adolescents that take these cereals for breakfast. These findings make it possible for schools, parents, health professionals, and the government to encourage people to take cereals for breakfast.
References
Kellogg, (2014). Cereal: The Complete Story. Retrieved from: https://www.kelloggcompany.com/content/dam/kelloggcompanyus/PDF/CerealTheCompleteStory_FINAL.PDF
