How is each of these companies appealing to their potential customer?
Yamaha is a giant conglomerate started its business from Japan and now has multiple products in portfolio but predominantly known for bikes with first class mileage. It has strong brand recognition and attracts the teenage customers .Yamaha automobile products are widely appraised for acceleration, power and high pace. It attracts customer through various CSR projects and standardize its manufactured goods according to the aspirations of its potential buyers. Yamaha has established a very profound image by propagating music industry and taking out array of music related instruments .Company is wholeheartedly devoted to preservation of environment and this how people develop a sense of affiliation for it. Company is committed to bring innovation, latest technology and enhancements in the lifestyle of its customers.
Tremendously significant and influential commercialization strategy helps to attract customers at larger scale. Yamaha is catering mostly the middle class earners and serving them with best and latest styles in a very affordable price. They have got highly dedicated staff and widespread supply channels to reach greatest number of clients worldwide (Cornelis, 84–90).
Ducati with its head office in Italy has been able to emerge as one the giants in the segment of sports bike for privileged category. People get attracted as most famous celebrities endorse the brand. Bikes with exceptional performance and dominant designs are a symbol of elite rank. Chain of exclusive product line has helped the company to get the trustworthy customers and greater visibility of brand. Company has created a distinct image by continuously bringing new and improved design and also by modifying the models that already exiting in market. Customers are also keenly attracted because of the customized set of services provided by the exclusive company’s outlets. Company has been successful in attracting prime customer via unprecedented quality of accessories, motorbikes and apparels. Sturdy management, sound financial standing, matchless pricing, and high societal representation help Company to gain attention among customers (Ian 90-100).
Are they using emotion, facts, companies, etc?
Yamaha uses more of emotions strategy as its product and slogan touches the heart of people and they find it much appealing. The management of the company is involved in doing many CSR project to get the appreciations from the public. Since they are average people at reasonable price so they are giving consideration to emotions, and help them get their dreams come true easily. Ducati is following more of facts and iconic figures from the showbiz to get more and more rich people attracted. The prices are really high so they have a very specific and targeted section of buyers. Their target market is not sensitive to prices.
References
Cornelis Vandenheuvel, Pictorial history of Japanese motorcycles. Texas. MBI Publishing Company.1997.print
Ian Falloon, The Ducati Monster Bible. Poundbury. Veloce Publishing.2011.print
