Introduction
BODY SHOP
MISSION STATEMENT
Our mission statement states that it aims at meaningfully and courageously to balance the financial and social status of the society.
CORE VALUES
The Body shop Company is one of the first beauty companies in the world to campaign against animal testing strategy. It gave a push to this campaign by asking the support of its users across the European nations back in 1993. The founder of this cosmetic company, Roddick Anita Dame joined hands to support the initiative formed to fight against animal testing for cosmetics. In 1996, she joined The European Coalition that was fighting against the act of performing experiments. She, together with other independent body officers, filed a petition to be allowed to collect approximately four million signatures to be presented to the European commission by then. The efforts of this strong woman did not fade in vain, in 2003, the European Union signed the petition into law and hence animal testing on cosmetics was banned.
Community Fair Trade was formed by the Body Shop Company to provide access to the low leveled markets that are in danger of extinction. Its main objective was to provide information that would inspire the mission of the company. This body formed by the Body Shop Company was established to provide a long-term relationship in trade experience. The experience was viewed in terms of frankness and trust within the involved parties.
In Body Shop Company, it strives to activate the self-esteem of its customers. It believes in the true inner beauty that comes from the heart. The products that it produces almost purely come from the nature. Body Shop Company makes sure that their customers feel good and be proud of themselves by encouraging their employees to acquire great skills through observation initiative. The Company further funds a range of professional training skills and health treatment procedures.
The Body Shop Company campaigned on the fight of human rights. For the last nineteen years, it has helped to raise funds of over $ 5million. In addition, it has enhanced global awareness against domestic violence of noble citizens from all the existing continents. More so, the effect of this campaign has led to the recognition from the government. The government has committed itself to increase the amount spent on curbing domestic violence.
The main aim for the formation of Body Shop Company was to aim at producing products that are planet friendly. The Company takes all the responsibilities to protect the planet as it conduct the business. The Company uses the global network that helps to market their views on the same. The Company reduces the emission of CO2 by 50 percent thus preserving the planet’s environment. It further reduces the waste from the activities by 50 percent.
Ethical trade is described as the trading process that deals with the brands being produced. The suppliers and retailers take responsibility to ensure the working condition of the workers. The passionate to respect human dignity has been a driving force of Body Shop Company. This has shaped their relationship with trade partners. Ethical trade between the workers and suppliers of Body Shop Company is of high status.
Powerful Interactions
The power collaborations are categorized into a progressive economy, ecological sustainability and sex uniformity. On sex equality and sustainability development, they are linked fundamentally. They are based on the legal framework. The Body Shop Company is one of the companies that have met the basic requirement based on the gender sustainability development. It has promoted gender equality and has been in the forefront fighting in the forum of addressing the global climate changes.
The Body Shop Company is among the first companies to endorse a promotion initiative to improve the central economy policy passed on a debate in Rio+20. This strategy was presented to make a way forward beyond the economic view. The economic growth is then pre-determined by the said policy.
The role Anita Roddick played has contributed to the significance development in The Body Shop Company. The creation of business strategic plan ensures the company does not venture into qualms. The founder ensured that the company took full responsibility of taking the resources back to the community. In addition, Body Shop produces unique products that make them attractive to the consumers. As one of the many business strategies Body Shop has set aside, the reaction of the consumers towards their products has been of significance consideration. Easily, Body Shop Company aims at satisfaction mechanism towards its customers.
In a concluding remark, Body Shop Company has portrayed a high level expertise in meeting the demands of the public and fulfilling the power synergies. In an environmental point of view, it has achieved its objective by preserving the nature through their environment friendly products.
Work cited
Weidenbach, Thomas, and Uwe Kersken. Anita Roddick: Mrs. Body Shop. Bendigo, Vic: Video Education Australasia, 2004.
