Example Of Essay On Marketing Strategies For Kudler Fine Foods

Kudler Fine Foods requires a comprehensive marketing plan to enable it achieve it set goals of expanding its business in the highly competitive environment. The company thus needs to find a way to maintain its reputation to its clients as before. In order for the company to improve its customer loyalty, it will need to increase its public relations. The improvement can be done through increased ground marketing where marketers interact with people providing them with samples of foods to taste and comment.
The company shall thus use brochures and menus which will be distributed to its clients in the streets, traffic jams, door to door at the residential apartments and in the offices. This will help clients file cases of complains and compliments regarding the services. The company will thus be able to improve its services to suit their client’s needs. Additionally, the company can make this strategy a permanent strategy where every month, marketers move to one point and distribute the brochures and fliers that are elaborate about the services offered.
On the other hand, the company can engage in online marketing campaigns which involve the use of social media channels. This will help the brand to make its move online since currently there is a huge usage of social media channels. Social media act as a good ground for public relations and brand awareness. A large number of companies get their clients online who are always willing to buy. Orders can be placed online and deliveries done immediately thus increasing the quality of service delivery in the long run. Kudler Fine Foods will thus be able to increase its awareness and customer loyalty through these channels.