Market plan is a part of the overall business, and the foundation of a well written marketing plan is the solid marketing strategy. It is a comprehensive process that outlines an organization marketing efforts and can be realized by the market mix. Majoring on accounting being a certified public accountant which will target the potential employers is preferred in this case.The first step in the personal marketing plan is to identify or determine the customers in the long run of the certified public accountant who in this care are the potential employers. This is because the potential employer who will be the customer can lead to the lost of the objectives. Prospecting step will be important in the personal marketing plan because it helps in determining where the accountants have been in the past and the demand of certified public accountants at present.The second step in marketing the career of public accountant is by analyzing the present situation of the career. In this step, several things will be put into consideration.
In Market analysis, market definition, size, competition, and nature of the buyer decision will be considered. This will be useful in identifying the strengths and weaknesses of other accountants in the same work of public accounting. Through this way, both offensive and defensive measures of identifying opportunities and threats will be provided. Identifying what the potential employers expect and the benefit they want will be included in this step.In this step also, customers analysis will be advisable to consider. Identifying the nature of the buying decision, buyer motivation and expectations and demographics will lie here. Through taking the quantifiable statistics of a given population, and identifying the study quantifiable parts in that population will be the best way to analyze the customers. Putting demographics in to practices will enable the career to be in wide occupation in public opinion.
Examining of the gender, age and knowledge of language and if there are any persons with disabilities will be focused. Determination of the segments in the population where the accounting work will be focusing to offer services enables provision of all the essentials qualifications needed by all the participants in the field of public accountant.Identification of all external threats, opportunities together with the internal strengths and weakness will be dealt with alongside with the advantages of sustainable competitive. This will be useful in outperforming the other competitor in the same career certified public accountant. Combinations of attributes will make it possible to have strengths to do away with the competitors’ threats. Through certified public accountant as a career it will be possible to deliver clear services to the potential employers. Use of the modern technology will be a major concern in this career to enable the use of information technology techniques in the fields of work. Being a certified public accountant to offers services that none of the competitor will be offering. For instance, use of computers in accounting will be one of services to offer to outdo their qualifications. Operational strategy will ensure that the career of accounting is at the first position to be competent in the accounting field to the potential employersDrawing of objectives will be the next step in marketing the career of certified public accountant. Stating what to achieve and when will be at this stage. Behind the corporate objectives, which in return offer the main reason of the plan, aims at providing best of the professionalism in the fields of public accountant and put the career in to practice. The vision of the career will be to be in global competitive in the same field of accounting.
Through taking the quantifiable statistics of a given population, and identifying the study of quantifiable parts in that population, the career will be at a strong position in marketing its services to the potential employers. Indentifying what services to offer to the potential employers will be the next step and will be realistically being based on the behavior of the potential of the customer. The objective of being an accountant to bring high profits to the potential employers and meet the objectives of distribution of services and being competent at all time without supervision will lie here.The last stage of marketing the accounting career in certified public accountant will be the measurement of progress through establishing standards to monitor the progress of the work. This will make it possible to achieve the objective set initially. This will be through taking the number, type and kind of work done and the number of those jobs appreciated by the potential employers. Through this stage it will be possible to identify whether the progress is positive or negative and take appropriate measures. Improving the certified public accountant effectiveness will be dealt with according to the progress attained. At this stage, through the certified public accountant career it is possible to appreciate the professionals and work competently and effectively.
