Example Of Essay About Reading Summary

Reference: Kotler, P. & N. Lee. (2007). Improving public sector performance by seizing opportunities to meet citizen needs. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 3-13). Upper Saddle River, NJ: Wharton School Publishing.
Theme: Striving to meet citizen needs leads to an improvement in public performance
A world where the citizens are pleased with the government performance can be achieved when governmental agencies seize opportunities to meet citizens’ needs in way that contributes to social, economic and environmental good.
When governments offer quality services and programs, the citizen’s interests, revenues and satisfaction is increased in general.
When the agencies continuously improve and report on their performance, they are able to gain a lot of support from the public.
When government agencies develop infrastructure that is consistent with the public’s behavior and inclinations, they are able to increase public health and safety.
When agencies communicate effectively, they motivate the public’s voluntary compliance
When agencies avail easy access to their services, they increase the utilization of such services and decrease the operating costs
In addition, the government which is actually the public sector is responsible for providing public services critical to public interest as well as those that the private and the non-profit sector is unable to provide given the existing resources.
Other reading
Public agencies can improve the level of their performances and the success of their projects by taking into consideration the views and perceptions of the end users and constructing their projects in accordance with them.
Marr, B. (2009). Managing and Delivering Performance: [how Government, Public Sector and Not-for-Profit Organizations Can Measure and Manage What Really Matters]. Amsterdam: Butterworth-Heinemann/Elsevier.
Application: Using fundamental marketing principles and designing projects that are in accordance with the public’s needs, views and perceptions can significantly increase the performances and success level of my agency.
References
Kotler, P. & N. Lee. (2007). Improving public sector performance by seizing opportunities to meet citizen needs. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 3-13). Upper Saddle River, NJ: Wharton School Publishing.
Marr, B. (2009). Managing and Delivering Performance: [how Government, Public Sector and Not-for-Profit Organizations Can Measure and Manage What Really Matters]. Amsterdam: Butterworth-Heinemann/Elsevier.