Introduction
Thank you for accepting to take part in this survey. Your feedback is important in helping us to serve you better. The survey should only take about five minutes of your time and your answers will be completely anonymous.
- What is your gender? (obj: To know demographic details of Extreme Exposure members)
- Male
- Female
- Are you a member of Extreme exposure rock climbing? (obj: know demographic details of Extreme Exposure members)
- Yes
- No
- How many times have you visited Extreme Exposure rock climbing facility? (obj: To know demographic details of Extreme Exposure members)
- Once
- 3 to 5 times
- 5 to 10 times
- More than 10 times
- What is your level of satisfaction with Extreme Exposure’s rock climbing facilities?(obj: To measure the level of satisfaction of Extreme Exposure customers)
- satisfied
- very satisfied
- neither satisfied nor dissatisfied
- dissatisfied
- very dissatisfied
- How satisfied were you with the latest experience? (obj: To measure the level of satisfaction of Extreme Exposure customers)
- How interested are you in rock day trips to outdoor rock climbing areas? (obj: to measure the level of interest of Extreme Exposure’s customers).
- Moderate interest
- Some interest
- Little interest
- Considerable interest
- No interest
- How interested are you in group overnight and/or extended-stay rock climbing trips to the Canadian Rockies? (obj: to measure the level of interest of Extreme Exposure’s customers).
- Moderate interest
- Some interest
- Little interest
- Considerable interest
- No interest
- Are you interested in a rock-climber certification program? ( obj: to know if members are interested in the certification program).
- Yes
- No
If no, state reasons.
- What is your opinion about the annual membership fee charged by Extreme Exposure? ( obj:To know if customers are comfortable with the annual membership fee)
- Much less
- Fair
- Fine
- Too much
- What is your monthly income? ( obj: To know if customers are comfortable with the annual membership fee)
- Below 500$
- Between 500$- 1000$
- Between 1000$- 5000$
- Above 5000$
- How do you rate the height of the 50 ft climb at Extreme exposure? (obj: to know the satisfaction of customers in regards to the height of 50 ft)
- Below average
- Poor
- Average
- Above average
- Excellent
- Can you consider leaving Extreme Exposure to join a new rock-climbing center with climbs that are 10 feet higher than the maximum climb at Extreme Exposure? (obj: to know the level of satisfaction of customers in regards to the height of 50 ft)
- Yes
If yes state reasons.
- No
If no state reasons
14. Can you consider leaving extreme exposure for a rock climbing centre whose annual membership fee is 20 % lower than extreme exposure’s? ( obj: 1.To know if customers are comfortable with the annual membership fee 2. To know if customers want a reduction in the fee)
a)Yes
b) No
- What services do you think should be improved? Tick the services you think should be improved. (obj: to know what areas customers think should be improved).
- Customer services
- Rock-climbing heights
- Certification programs
- Reduce yearly charges for members
- Put in place overnight trips to Canadian Rockies
- Put in place extended-stay rock climbing trips to Canadian Rockies
- All the above
References
Brace, I. (2008). Questionnaire design: How to plan, structure and write survey material for
effective market research. London: Kogan Page.
