Products sustainability, recycling, and reusability provides environmental, economic and social gains to the society and also promote public health. Tesla electric car company, Public relations campaign, should target the key stakeholders who include: customers, investors, suppliers, government agencies, and employees. By promoting product sustainability, recycling, and reusability, the company has embarked on the following key product advantages, which include: No emission, no gas required, less noise pollution, safe to drive among others.
The first target group will be customers as they are the key stakeholders in the business. In fact, they are the core stakeholders who enable the existence of the company. According to (Frank&Peattie,2009) customers are interested in quality, affordability, reliability, safety and comfort. By elaborating that to them plus the advantages given by the products will result in increased sales.
The second target group is investors. According to (Frank&Peattie,2009) investors are the financiers and the owners of the business. Though they have delegated the management roles to the management, they sit on the fence ensuring the company grows, that is by expanding the market and increasing the profits. By embracing the product sustainability, recycling and reusability the company will gain a lot of advantages which in turn will increase the net worth of the enterprise.
The third target group is Suppliers. Suppliers are interested in the continued stable business regarding the buying company continually awarding economic orders and being in a position to pay on time.
The fourth target group is government agencies. The government agencies are concerned about Health, Environmental degradation, taxation, consumer protection and safety of its citizens. So the PR campaign should address these concerns.
The fifth target group is employees. Employees being the biggest asset of the company.Are concerned about the security of their jobs and career growth. By embracing the concerns of the above target groups, the campaign will be scaling heights of the targeted results.
Reference
Frank-Martin B. and Peattie, K. (2009). Sustainability Marketing: A Global Perspective. Wiley, United Kingdom.
