Example Of Essay On The Apple Watch

The first major obstacle to the introduction of a new product is raising the awareness among the general public. Part of the struggle is ensuring that most of the interest in the product remains positive, and this is to be accomplished by focusing on the improvements the product offers over its competition. Information must be kept to minimum at the beginning, only a few tantalizing tidbits for a while before a full release is scheduled, gradually ramping it up as that date approaches. Capturing the interest of the public with a glimpse at the capabilities of your product will inflame their imagination, as it will give people something to speculate about. In this internet age, one crumb can feed a massive amount of discussion, and if it’s particularly good, it will do a lot of the marketing without any company involvement.
As the time of product release nears, the company can increase its own marketing efforts to capitalize on the awareness present among the consumers. Increasing awareness feeds back into the interest people have concerning the product, since people tend to pay more attention if there’s a larger amount of fellow consumers talking about it. At some point, an official marketing campaign will have to begin to truly raise interest that will build towards the release of the product. If something is ‘leaked’ (intentionally) to the internet or the press, that can also accomplish a great deal in raising interest by revealing non-essential details to reinforce the idea of how fantastic the product is going to be. That is an important part of the process.
Utilizing the consumers to test the product is very good as a trial run for the product before it’s released to the public. This measures whether it is able to match the projections of its effectiveness, and how likely it is to experience issues. Something else to take note of is the type of problems the product experiences, and to factor that into adjusting the date of release or the amount of resources that will be needed to address them. Being able to anticipate the sort of state the product will be released in will be a tremendous advantage, enabling the company to prepare its PR and customer & technical services department. That would be a crucial step in ensuring a successful product launch.
Ultimately, all of this will help aid in the adoption of the product by the general public. The effort put into testing the product will hopefully have yielded positive results, and been a trial worth the resources of putting together. Putting the product in the hands of their fellow consumers, and having them experience good service, provides a ready pool of consumers waiting for it to be released: the initial testers, and those who heard by word of mouth how wonderful it is. Giving away a small batch of the product in each region of its release will raise awareness, if possible, and interest while increasing the positive opinion of consumers at large. After that, the product will hopefully be adopted into the mainstream, and become a successful product.