Questions and Response Paper
1) Is Starbucks effectively leveraging its resources and capabilities in a way that will allow it to meet company goals of growth?
At present, growth is an important aspect of operation for Starbucks Company. The organization believes that with the expansions they make, they are able to make sure that they can establish a good name in the market. Market visibility is believed by the company to have an impact on how well they affect their clients and the perception of the people towards their product. However, when it comes to assuring the quality of growth they are making, Starbucks might seem to have some weaknesses they have to consider. One is the fact that when it comes to establishing franchise coffee shops, the main business headquarters need to make sure that the branches are carrying not only the name and the product but the service brand as well. The people working in every Starbucks’ franchise shop should be given the guidance to behave in a proper way and perform properly especially in connection to establishing the reputation of the shop through good and acceptable appearance. In the case presented, the shop that was set as an example was practically graded low in connection with ambiance and cleanliness which is all part of service.
Keeping full track of how each branch operates in the market is hard to contend with especially with too much growth at hand. Making sure that every branch performs well to uphold the integral brand of the business should be assured through assigning station managers who are to be tasked to see through the operations of each franchise shop from all over the globe.
2) Use a separate table to list Starbucks’ resources/capabilities along its value chain, and summarize with a comment on how well Starbucks is leveraging its capabilities to meet its growth strategy. A one-page comment will be sufficient for this write-up.
Given the name and the branding, Starbucks is expected to be a continuous hit especially for coffee lovers even beyond the cultures that they business intends to face through their expansion. Nevertheless, this should not make the company believe that they are already performing at their best. Perfecting their service and their global name as well as to how they relate to their suppliers as their partners in the business could always be considered a relative boost that the organization could use to remain at the top of their game.
