Example Of Essay On Website Development

Elite Cuisine is a growing Food Service company that has combined dining vending and catering services in order the best to its customers. Since it is an upcoming company that is still on the verge of growth, it requires a well-designed website that will attract more customers to it and enhance the business venture. As the Vice president of development, it is unfortunate to say that Elite Cuisines is still lagging behind in the design of its website when compared to that of its competitors. Some of the companies in competition with Elite Cuisine have done an exemplary job of its internet site design making them more attractive and hence creating more business for them.
The Excel spreadsheet compares Elite Cuisine dining services website with that of its principal competitors. It looks at the various parts of the websites and lists the major differences and similarities. Beginning with the first competitor ARAMARK, has taken the initiative to show the period it has been serving its customers faithfully. It has also incorporated in its website a space where it has reposted tweets and messages from clients who have received satisfactory services so as to encourage new customers to try out their services. The idea of providing new and innovative information on the best way to serve its customers pushes its steps further from its competitors allowing it to stay at the top. It also has a segment which states that it supports members of the veteran community to apply for their jobs creating a wider support base for their customers. It is evident through this website that ARAMARK clearly understands its goals and objectives and is in a position to stay ahead of its competitors.
Another one of Elite cuisine’s competitors is Sodexo Company. This is another Business that deals with food services management. The unique thing about this company’s website is that it has a section where new members can create an account on the site to receive news briefings about the business and any other information that Sodexo wants to rely on its customers. This is creative as the company can have a personal connection to each of its clients making them feel valued and, therefore, a greater client base. The company, however, has so much information written on the home page that the customer cannot immediately find what they wanted. It is too crowded with words and information that are not even relevant to what the business is selling to its customers. Other add-on sites on the website take attention from the main business.
American Treat Food Services Company is another one of Elite Cuisine’s competitors that are giving it a run for its money. The website has been designed quite simply, and it has made it easy for customers to access the services it offers. Complete with easy to understand language and slogan, the website has helped the company to become one of the fastest growing food management services in America. They have clearly stated their objectives and the services they offer to make it a people’s favorite as they provide 24 hours service seven days a week through their CK Live idea. This makes it similar to American Food and Vending another Food Management company. It also has a simple website design that allows easy access and explains on its home page why they should be chosen instead of other food service firms. The difference with American Food and Vending is that it also offers vending services as explained in the website and the website is regularly updated to keep customers up to speed with what is trending in the food service industry.
The final competitor of Elite Cuisine’s Restaurant is Compass Company Arizona Grill. This Company’s website makes use of pictures to advertise itself and its services. There is a gallery tab that shows pictures of various foods that are prepared by the company and even the menu comes in the form of images. They believe that this might be effective since after all a picture is worth a thousand words. After an analysis and comparison of Elites Cuisine’s competitors, it is necessary to rebrand the company’s website to make it more effective and efficient in draw more customers
The first thing that needs to be redeveloped in this case is the website's image. The image is everything, and that is why the sector on photography has to be addressed. The company has to take photos that will convince our clients to invest due to the visual site of our website. Great photos have to be taken on the kind of food that we offer to give the customers confidence about eating with us. It is also important to consider the color texture of the website during its design. Using realistic textures in the background and stand-alone photos together with brightly colored pictures helps set the mood while enhancing enticement.
Another central piece of the restaurant website is the menu. Most visitors want to scan quickly over the menu being offered, find their cravings and get ideas about the price. It is, therefore, advisable to include the list directly on the company’s website and can be built into the custom post where they can regularly be updated allowing the customer to get accurate information at any time during their visit to the website. Another way to make the restaurant grow is by integrating social media. Elite Cuisine should incorporate social media features that will help promote the word of mouth. This can be done through various ways like adding a Facebook-like box at the sidebar of the website, reposting some of the restaurant’s best testimonials and reviews to the website and including social media sharing buttons to the site among others.
An event calendar can be added to the site to show upcoming events complete with photos so as to keep the website’s content fresh. An online ordering and reservation should also be included on the website by adding a simple contact form. This can be achieved using an online integrating service. If these changes are incorporated into the site, it will lift the restaurant to higher heights enabling it to compete effectively with its competitors.