[Institution’s Name]
Section-A
- Natural Assessment: Natural assessment requires analyzing the natural environment in which a company is doing its operations accordingly. It is required to analyze the environment of natural assessment for a company to make the organization economically and strategically fit and active. Natural assessment is a type of analysis in which, it is analyzed that is the company is operating in a deficiency based analysis and what would be the recommended strategy while operating in such an activity . For a manufacturing or services oriented organization, analysis of natural assessment is important and it is required that deficiency or shortage of a single thing should not be happened and come in front. The company which has been chosen for the analysis is a Mexican based restaurant with the name of Mexicali Taco & Co. The restaurant has no option except to have sufficient inventory in their store which could be used for the purpose of making and presenting the foods to the general public. Mexicali Taco & Co has to check out the stuffs they have in bulk quantity from which they can take sufficient added advantage. The impact of any sort of snowpack or drought condition could endanger the life of the organization in particular as it not only decreases the net income belongings of the company drastically, but it also made them strategically week, therefore the company should have a hawk eye over its natural assessment process and should use a perfect inventory method. For a restaurant business, the most vital inventory method could be First in First out (FIFO).
V. Political Assessment: Political assessment is one of the most important things from the viewpoint of an organization. Before physically established an organization, it is more than important for a company to analyze the things politically as well. This particular provision required analyzing the things both from political and taxation based stance.
Politically Assessment: Politically, it is important for an organization to have effective political stability in a country because being politically active and safe would certainly increases the financial belongings of an organization accordingly. Politically, United States of America (USA) is a safe country in which the stance of doing business is effective and positive as well. The country has a remarkable tendency to look over the investors and entrepreneurs. The government of the country does not interfere in any of the business based problems and let the entrepreneurs to handle all of the problems by adhering with the legislation . Mexicali Taco & Co would certain get added advantage by with the help of political stability of the country in particular. If the company would felt anything problematic in future, they should concern with Department of Justice (DOJ) immediately.
Taxation Assessment: In United States (US), the stance of taxation is quite high and restricted and it is important for the organizations to adhere with the taxation based things. In particular, organizations are obliged to give tax on their earnings and the rate of taxation would be around 30%, which is important to give by every organization which is doing operations in the United States.
Vi. Cultural Assessment
Organizations always concerned with their productivity and employee’s based satisfaction and only those organizations would deemed effective and positive who deals with their cultural based stance accordingly and effectively at the same time . Culturally, an organization should be very strong as it is one those things from which every organization would became economically active. The culture of the United States (US) is perfect and the people found in the country are more towards industrialization rather than working for their own interest. This particular thing will have a positive impact over the financial and strategic position of Mexicali Taco & Co. It is a need of the company to make the taste of American people in terms of Mexican foods and it can only be accomplish, if they provide quality based foods and in rich quantity as well. American people don’t have any problem with the affordability as the Purchasing Power Parity (PPP) in this country is quite high, hence there would be no problem associated with the consumption based stance in particular.
Section-B
Economics is a field which has its active recognition in almost every walk of life and it is equally beneficial for organizations as well. The concept of demand and supply has its own importance for the sake of an organization. In this particular analysis, it is required to conduct a thorough demand and supply analysis of the organization. The targeted customer of the company would be the people who have strong or little interest towards the Mexican foods. The company would get added advantages by targeting these lines of customers. Mexicali Taco & Co has to apply a Pure Play method to have a demand analysis, in which the company has to analyze the daily and monthly sales of the Mexican food restaurants located nearby Mexicali Taco & Co. With the help of this particular thing, the company would get a general idea that in initial years of operations, how much quantity they have to present for their customers which gradually be increased.
Section-C
Competitive Profile Matrix
Where
Current Market Position
Mexicali Taco is competing with the world’s best Mexican food centers in Los Angeles. Therefore, they will be required to strategize our business model in a way, which would facilitate us to acquire a sustainable competitive advantage and sufficient market share at the same time.
Section-D
References
Alan Zimmerman, . B. (2013). Business to Business Marketing Management: A Global Perspective. Chicago: Pearson Group.
Jayachandran, S. (2004). Marketing Management. New York: Adventure Works.
Philip Kotler, . L. (2012). Marketing Management. Chicago: McGraw Hill.
William, L (2013), Marketing Plan, Chicago, McGraw Hill
Tim, C (2008), Marketing Plans, New York, Pearson Group
