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The FCC Open internet regulation allows for increased democracy in the internet. With that, internet users are allowed access to all legal content, as opposed to the current system wherein providers may block or slow links that are deemed legal .
As a media or public relations professional, “net neutrality” has its pros and cons. As an apparent advantage, such would allow unbridled access to sites considered legal. The law states mainly that broadband providers may not block, impair nor favor any lawful internet traffic over the other.
As a disadvantage however from the business provider’s point of view, there will be no more distinguishing, nor comparative advantage for companies that sell content. Businesses cannot in any way pay their way into preferred traffic, that is, they stand in equal footing with all content providers, big or small. In a sense, with access being homogenous, there will be no motivation that for company sponsorships.
I am in favor of net neutrality, or an open internet. As a media professional, I believe that the open internet or net neutrality will benefit those who work in this industry. Similar to democratizing access to information, media practitioners can compete head on with big companies in terms of audience contact. Small creative firms now have an incentive to build campaigns with very minimal budgets without fear of being blocked or limited from reaching their target market. Moreover, the open internet would allow media talents to flourish even without the backing of huge firms that often rely heavily on contracts.
Lastly, just as the internet has created a bevy of writers both skilled and amateurs, a neutral net will pave the way for a new breed of media professionals. These media and pr practitioners will vie using their sheer skills and creative genius, with less intrusion from financial backers.
Works Cited
FCC. (n.d.). Retrieved from FCC: https://www.fcc.gov/general/open-internet
