The Google Company primarily formed in 1998 by the two great individuals, Larry Page along with Sergey Brin. Google Company is a global technology which offers some service such as search, advertising as well as operating systems along with hardware platform. The company operates in the United States of America, United Kingdom and in the other countries across the globe as a whole. The Company has its headquarter in Mountain View locate in California with a total of 53861 employees as the census of December 31, in 2012.The Google Company introduced a makeable product known as Google Nexus 7 tablet in 2012. The product utilizes the Android operating system in the key performs and operations. The product mainly priced between 199$ and the makeable 249$ in the market segment (Kotler et.al p765).
SWOT Analysis of Google Nexus 7 Tablet
The SWOT analysis for the Google Nexus 7 tablet broadly divided into two categories such as external and internal analysis. The external analysis comprises of opportunities and threats while internal include weaknesses and threats as depicted (Kotler et.al p765). The study mainly summarized in the table below
Recommendations
The Google Nexus 7 tablet company should have their operating system which can be utilized promptly by their clients. The company should develop a makeable Google APA along with Google Tango three-D. Furthermore, the Google Nexus 7 tablet company should foster in innovation such as the Google X. Google Nexus 7 tablet company need to have makeable products with high qualities to curb the market competition.
Conclusion
In summary, the paper evaluated the case study of Google Nexus 7 Tablet Company. The evaluation mainly examined in line with SWOT analysis system. The analysis mainly depicted on the four aspects of SWOT that is strength, weakness, opportunities and threats as well.
Work Cited
Kotler, P., and G. Armstrong. "Company and Marketing Strategy: Partnering to Build Customer Relationship Principle of Marketing." (2010).
