Introduction
Square is a company launched by San Francisco in 2009 with an objective of creating a cashless society. It markets two applications and services; Square wallet and Square register. This service allows individuals and merchants to debit and credit cards in the transaction process.
Square partakes marketing so as to promote product awareness to the public. The public gets to know its products through marketing as it may not be possible for consumers to look for information about a company on their own. Through marketing, consumers discover more about square. It is also through marketing that square build connections with its potential buyers. Marketing has enabled square to maximize its full potential because its customers are of it and the services that the company offers to its clients.
Marketing enhances Product Sales. Square conducts marketing so as to boost sales and revenue growth. Square can only record huge sales when the public are reasonably aware of their products and this cannot be realized in the absence of marketing. The more societies hear and see more of its advertisements they become more interested in buying the products. In this way square sales more. This guarantees it of its continuity as large sales and revenue are what keep a business going.
Through marketing, square builds its reputation which is very important in conquering the competitors in the market. Once square creates a product or brand recognition, consumers will easily associate themselves with the logos, images or captions that they have seen and are likely to be proud if they are associated with the company. Consumers will perceive the company with a lot of positivity and will be loyal to its products. This enables square to obtain a strong customer base.
