Abstract
The place of modern technology in business cannot be gainsaid. With increased globalization and the advancement in information technology, organizations are compelled to adopt or perish. It is on that context that this paper proposes for the Digitec House Cleaning Services to adopt the current information technology application towards the marketing of its products. Ideally, it is the contention of this paper that continuous and consistent application of options such as websites shall in overall lead to higher returns for the business and in equal measure expand the market reach for the organization.
Information technology has transformed the business world into a more appealing and competitive activity, different businesses ranging from bigger to smaller corporations use the internet and other information systems to implement organizational objectives. For example, Digitec house cleaning services is a business operated on a small scale basis within a local setting. The business would use the internet platform to advertise its services to a wider audience and also communicate to common customers on scheduling of services to other areas not within its locality. Moreover, it makes it easier to handle a score of customers at the same time. The business can use the internet to observe and analyze market waveforms on order and service basis to customers within and from other regions; this also gives them a competitive advantage against other cleaning service businesses in the area. Evaluated below are potential internet business models and more ways in which the Digitec house cleaning business can use the internet to satisfy its objectives.
There are various internet business models to choose from depending on the nature, size and type of business. Brand extension model and trans-media model are the most commonly used business models. The brand extension model suits this type of business most owing to its flexibility. This model is based on a good social media strategy where the communication of a product or service is extended through a variety of media in the internet. Through this method, the business can attend to orders through twitter or Facebook which provides the flexibility of customers using their phones and iPad at their convenience. This model makes use of social media extensions to avail their services, for instance, Digitec House Cleaning services can be advertised through such social media with instant response from the service providers without having to contact them directly, this enlarges the scope of the market which boosts the viability of the business.
A small business derives many functional benefits from having its own website in relation to how wide the business prospects are. The following, among other benefits are the advantages that Digitec Cleaning Business would enjoy by having a website: it gives prospective customers an easier way to learn more about its services; it reduces paper work and makes updating records easier and faster; avails an excellent opportunity to answer customer concerns with no text or picture limitations; displays a positive successful impression of the business which builds confidence in customers; it enables the business to connect with new customers and provide its services through response to orders to common customers. Moreover, a business website would be a powerful sales tool for the business to build confidence in its brand and offer important service information to its customers.
The business, in its website should provide the different types and levels of services it offers, the different service points within the area which customers can go to make physical orders and customer care services. Moreover, it should include extensions through other social media and organizational groups to make it easier to reach customers easily and develop an enhanced feedback service. The following are essential technological specifications for the creation of a good business website for this business; crucial business information, contacts, easier navigation, security from harmful internet viruses and hackers, integration with other social media, a phone version for mobile users and a trusted mainstream provider (hardware). In addition, the business can use social platforms such as twitter and Facebook to gain publicity and media coverage. In conclusion, a website in its broadest aspect magnifies the worth of a small business and puts it in a level competitive platform with bigger companies offering the same services; this makes competition even and more rewarding.
In conclusion, this paper submits that Digitec House Cleaning Services stands to make substantial strides that in overall would improve its revenue base. In that regard, it is essential to consider the information technology applications proposed.
References
Boyd, D., & Ellison, N. (2011). Social Network Sites: Definition, History, and Scholarship. Journal of Computer Mediated Communications , 3(1), 34-45. Retrieved from http://www.danah.org/papers/JCMCIntro.pdf
Finch, C. (2013). Small businesses should pay attention to big data. Small Business Trends. Retrieved from http://smallbiztrends.com/2013/10/small-business-big-data.html
Lauren, D. (2013, May 12). Ten Essential Features of Every Good Business Websites. Retrieved October 25, 2013, from Mashable: http://mashable.com/2012/02/09/website-must-haves/
Rosenzweig, P. (2013). What Makes Strategic Decisions Different. Havard Business Review. Retrieved from http://hbr.org/2013/11/what-makes-strategic-decisions-different/ar/1
