Example Of Jcpenney Case Study

According to individual evaluation the best pricing policy is that of good-value pricing. This is due to the fact that, good-value pricing poses the best combination of both good service and quality at a fair price.
In a personal perspective from the case study, the major advantage of the traditional approach was that the customers were able to await for the retailer to have a sale. The disadvantage of the traditional strategy is that it failed to help in creating the brand of the company since the consumers were able to go and seek sales somewhere else. The benefit of the pricing strategy used by “Fair and Square” was that they provided a low pricing. Though the disadvantage concerning this strategy was that since it was not applied soon enough. As a result, It might not keep the clients coming into the store or even persuading the new ones to come and visit their store.
It can be viewed that, the role of the product was that, the company has selected to attach more brand name to their stores. The reason for placing is because the company was determined to modify their stores for it to become more appealing to their customers. The promotion part was used in combination of their new pricing through the elimination of the use of earlier pricing plus cutting pricing wholly.
The Fair and Square” pricing failed for the reason that, it made sales progress at a slower rate and since then, it has made their sales reduce even further.
The adjustment made from Johnson to Ullman means that the company will be able to maximize its profit. It would be considered reasonable to recommend that Ullman has to come up with new strategies to re-brand its products rather than use those old