Mission Statement
I am an energetic and enthusiastic graduate who enjoys acting with passion and bring positive change in the lives of the people. I believe that challenges enhances innovation, and thus I like working in an eye-opening environment to accomplish my goals. Strengthened by robust organizational and communication skills, excellent reasoning, and analytical skills, I seek to move into a career as a junior marketer and future become a world-class marketer. My core values facilitate the way I do things, and I am expecting that they will help me to achieve my goal of becoming a successful marketer.
My core values are as follows:-
Industrious
Creativity
Decision-maker
Hard working
Friendly
Intelligent
Compassionate
Analytical
Passionate
Objectives
I want to gain connections and experience in my marketing career before graduating
I want to attend at least three marketing conferences and meetings for the next three months so that I gain substantial experience for a marketer in the entry level.
I want to earn not less than $42,000 per year and achieve an upper management position in the marketing field within the next five years
As a new entrant in the marketing career, I aim to increase the sales of the first organization by 15 percent in five months.
I am aiming to execute my duties with high level of integrity, professionalism and commitment and become a positive influence on the environment around me in the next one year.
SWOT Analysis
I believe I am likely to succeed in my life if I use my talent to my level best. My talent will expose my traits as well as skills that will make me unique. Although I have some weaknesses, I believe in excelling in my career if I identify such weaknesses and manage or control them.
Strengths
I consider my strengths as an asset. I believe I have strong project management skills reflected by my creativity.
Additionally, I have excellent reasoning skills that make me enthusiastic and devoted professional when it comes to major and minor decision-making.
Moreover, I have excellent communication skills that help me ask key questions and interact with people, and consequently, help me to find the right marketing angle.
I have the ability to work under minimum supervision, perform all expected duties, and willing to work extra times to beat set deadlines and targets.
I possess analytical skills that help me to examine, compute and visualize a situation or information in detail to recognize essential elements, their strengths as well as their weaknesses.
My firm organizational skills help me to stay organized as well as focusing on the projects at hand.
My experiences, as well as training in presenting to large audiences, make me committed to the success of the client's brand and hence prove successful marketing abilities.
Weaknesses
My strong and compulsive need to do things quickly sometimes lower my quality of my performance, and hence this contributes to low productivity.
My urge to get things done in the right time and quickly also causes me to be stressed.
I lack adequate work experience and technical knowledge.
I am too sensitive, and this makes me think with my heart rather than my head. Therefore, I get too disappointed and takes things personally.
My uncompromising character makes me find it difficult to adapt new changes, and I am not flexible.
Opportunities
I am attending major marketing conferences in the coming months before I graduate. This will help me to attain strategic networking, as well as helping me to experience the application of the marketing principles.
I am receiving coaching in marketing services that will improve my leadership skills.
My excellent reasoning and strong cohesion will help me learn from others in the marketing field.
Social media knowledge will give me a competitive edge in marketing and help me in developing and expanding my marketing skills.
My firm organizational skills will enhance my ability to manage the need to finish my work quickly and hence deliberate more cautiously.
Finally, there are adequate opportunities for professional development in my marketing field.
Threats
Marketing is a competitive and challenging field given that the increasing development of technology is facilitating the development of new marketing software. In addition, this development is leading to ever-changing trends in the contemporary markets, hence making it difficult to predict the consumer behaviors.
Uncertainties and weak economic conditions have resulted in less spending behavior of people, which has consequently lowered job opportunities.
There is stiff competition from my fellow college graduates in the market, who have similar qualifications.
My career is prone to obstacles and challenges such as inadequate training and education programs, which are essential for motivation.
Target Market
I am seeking for a career opportunity in the Marketing and Advertising fields where I can collaborate with external and internal teams to establish innovative campaigns that facilitate brand awareness and increase sales. I am also willing to enter into a career that involves developing sustainability strategies, safeguard the target's reputation, and manage business risks. To fit in this area, I have gained substantial knowledge of consumer behavior, market research, sales, and general marketing. I would be pleased and satisfied to work with the service provider organizations that provide marketing services such as promotion, advertising, and public relations.
Marketing Mix
Product
The product strategy of my marketing mix is defined by my skills and strength that make me unique. For instance, in my class discussion group, I have been a leader, and this has helped me to acquire leadership. In addition, have acquired several professional membership in groups such as Marketing Association and Economic Association in our college. As indicated in my SWOT analysis, my key skills include excellent reasoning and analytical skills that help me simplify and shortlist contents. The analytical skills give me the ability to see beyond the numbers and hence identify the underlying trends and patterns. Other skills include project management, communication, and organizational skills.
Promotion
During my course and interaction with the people that have experience in the marketing field, I have acquired adequate interviewing skills. In addition, I am confident that I have all that it take to get the job as a junior marketer in the entry level. As soon as I graduate, I will compose a resume and a cover letter that show my potential employees my interests and my desired career.
Place
Similar to the distribution strategy of the company's marketing mix, this component constitutes of the "set of individuals" that will be helping to distribute my product (my skills and strengths) to my potential employers. Such people include placement offices, recruiters, my friends, family friends, alumni, and professional meetings. My distribution channels include networking, job-hunting on the Internet, visiting the University Alumni Offices, and recruitment advertising/job posting. However, due to heavy use of the internet by many potential employers, my most significant distribution channel include job-hunting on the Internet.
Price
In the marketing field, this component of the market mix shows the perceived value of the product in exchange. However, in my case, this component represents all forms of compensation that I am expecting from my potential employers. Concerning the salary, I am expecting to earn approximate of $42, 000 per year. I am ready and willing to negotiate for the salary. Other compensations that I may demand from my potential employer include medical insurance, life insurance, vacation days, pension plans, 401(k) plans, employee assistance program, paid holidays, and accidental death insurance.
Implementation, Evaluation and Control
Implementation
The first step involves graduating with a desirable grade to qualify to be a marketer at the entry level. The next step will involve applying for the job or internship to increase my experience as a marketer. Similar to the brand awareness in the marketing perspective, my brand awareness involves informing the potential employers that I am looking for a job in a marketing field. The promotional strategies that I aim to use include online searches, attending professional events and professional associations, strategic alliances, and networking. In addition, I will be active in sending direct emails to the potential employers to notice them about my presence.
Evaluation and Control
I will be conducting face-to-face meetings, email survey contacts, and phone conversation with the employees from various organization to determine whether my product meets their requirements. In addition, such interaction will help me understand the potential employer's needs. Some of the anticipated findings involve determining whether I fit in the potential corporate culture. Even if I do not fit in some organizations, I will use the findings to improve my product to please other potential employers. In addition, it is important to conduct the sales analysis to compare my actual performance to target performance in an organization.
