1. Basic business & industry information
(20 min)
- Browse NAICS codes related to Fine Arts, enable students to discover their codes by engaging them to state their line of business
- Show the IBIS World system and present a sample report (uses NAICS codes)
- Show the SME Benchmarking system and a sample report (uses NAICS codes)
ACTIVITY: have students retrieve the IBIS World & SME Benchmarking reports. Troubleshoot NAICS codes & interface issues.
(15 minutes)
2. Basic market information
(15 minutes)
- Passport GMID
- PMB
ACTIVITY: Can you identify one trend or statistic that can impact your project from either source?
(10 minutes)
3. Stats Can
(15 minutes)
- Census: know your neighbours!
- CANSIM: Household spending & more
- Mention SimplyMap but do not show it
ACTIVITY: What is the average household spending for your product? How do you define your market (geography, demographics, etc.)?
(10 minutes)
4. Articles (trends, major players)
(20 minutes)
- ProQuest
- Business Source Complete
ACTIVITY: Locate one article (news, trade or academic) which relates to your project.
(15 minutes)
5. Copyright
(10 minutes)
- What does copyright mean for you?
- Using copyrighted content as part of your work
ACTIVITY: Read the terms of use of Facebook with the class. Engage in conversation with them about what this means. Focus on when they post their own content on FB & when they post content from others (without their consent). Orient the conversation to the distinction between professional work versus academic or personal projects (ethics, values, rules).
(20 minutes)
