Example Of Mary Kay Case Case Study

Mary Kay is a company that was established in China. It is characterized by manufacturing and selling of cosmetics. However, the journey towards the success of this company has not been along a smooth line. It has been featured that, the company has been faced by both key and peripheral issues that have been under its engulfment.
The main issue that has greatly crippled this unit is the position that it has declined in its competition strategies. As a matter of fact, new companies have been discovered to offer if not better services than it, services along the same scale and at a more affordable rate. In this regard, the instance about competition has crippled the company in the following ways; in the immediate case, the lack of a proper strategy to deal out with instances of the advancing competition is responsible for the low turn-out in profits that have envisioned the organization. Preferences for the company have also received a massive decrease because some of the companies that offer Mary Kay great competition instances have perfected their strategies and acquired a front that is well stable. Their products have doubled in value. In this regard, the companies have been able to generate revenue that is reasonably enough to support the affairs of their workers. In a nutshell, well paid workers will lead to higher yields due to the motivation that is given to the determined workers. From this ensuing instance, it is cogently true to hold that, the issue of declined markets strongly affects the possibility of Mary Kay to accrue the profits that it used to get before other industries and companies came into play to offer similar services.
On the other hand, there are other peripheral instances that have been affecting Mary Kay. Aspects that are centered along new opportunities and a changing environment are other setbacks that have affected the functioning abilities of Mary Kay.As a consequence of changing environment, the idea that it has been in the past, under the reliance of old techniques in its administration and the manning of things, the new environment characterized by an absolute change in environmental factors largely affect the way it performs. It is obvious that, new opportunities have been trailing Mary Kay down the slope of development. In this regard, the new opportunities in the market have made it impossible for it to proceed on its former ways of doing things that are purposed to succeed.
May Kay is an institution that has ramified its position in the business scene under the mild effects of the inventories that come along it. In this case, technologies that have been on the regards of cosmetics have been on the changing trend that does not call for one handed solution. Multiple efforts are needed to adequately usurp the effects that come along the unexpected changes that call for extra charges in technology.
Similarly, effects of cosmetics that Mary Kay produces have been a factor along detrimental scales in as far as compensations to legally affected customers is concerned. On the same note, it is reasonable to denote that, on the same tune, the competency of Mary Kay has significantly depreciated. In summation, however, the effects that have been on the nerves of the bureaucrats under the management of Mary Kay, the major and primary hurdle that has been on its way is along issues of market and marketability.