Step 1: Developing the elevator speech
Pomegranate Phone is the one device that puts more things in the palm of your hand that you ever thought possible (Pomegranate | NS08). This comfort has been aided by the following features:
Step 2: Developing the key and supporting messages
Key message 1: The product’s built-in projector can project virtually everything in vivid white screen.
Supportive message 1: This device takes meetings to a whole new level as it can be used to project business presentation up to a 72-inch screen size. Again, it enables the projection of movies to be more visible on High Definition resolution. It is like having a home theater in the house (Pomegranate | NS08).
Key message 2: Global Voice Translator (GVT): With GVT, language is never a barrier.
Supportive message 2: The device, which includes 50 languages through its GVT feature, eliminates the language barrier across the globe. Therefore, with GVT one can speak virtually in any country in the world (Pomegranate | NS08). You simply need to choose the language by clicking on “GVT” and speak on the front surface of the Pomegranate and the chosen language will be spoken on the rear speaker of the Pomegranate.
Key message 3: Coffee Brewer: Pomegranate is the ultimate coffee maker in the market.
Supportive message 3: With the help of Pomegranate phone, a fresh cup of coffee from your smart phone is finally possible. You simply need to just drag your chosen coffee flavor into the Pomegranate slot. Pomegranate comes with a special holder for convenient hands-free coffee making. The brewing time is only 30 seconds (Pomegranate | NS08).
Step 3: Designating the Spokesperson
On behalf of the organization, the CEO has been designated during the launch of the Pomegranate phone before the media and outside organization to not only ensure that the organization gets much media exposure but also to offer a focal point for outside organization to refer their inquiries.
Step 4: Information Verification
The experience that Burk, the CEO of XYZ Company had when he was going round the globe to market their latest technological development in cloud storage for organization’s large data would be a thing of the past with the use of Pomegranate phone. The president of XYZ went to over ten countries requiring a translator in five of those interactions with other IT stakeholders in those countries. However, with the use of GVT feature in Pomegranate, he could have held meetings without the need of a translator whose actions might have distorted the original context from the stakeholder meetings.
References
Pomegranate | NS08. (n.d.). Retrieved April 01, 2016, from http://pomegranatephone.com/
