Brief Summary:
The three videos provided carry the unifying theme of boasting the environmentally-friendly and sustainability benefits of their efficient production methods. TOTO boasts their commitment and focus on sustainable manufacturing of their products as well as their carbon neutral program partnership with UPS. Ford also highlights their commitment to sustainability and green initiatives by outlining their company’s efforts to improve all aspects of their operations – green product, manufacturing and people. Lastly, the Goldman Sachs Oil Outlook highlights the positive effects resultant from the increasingly efficient oil market and outlines how this will develop throughout 2016. All three videos include companies with traditionally negative reputations regarding the environment. Excessive amounts of water associated with North American indoor plumbing affects TOTO’s public perception. The greenhouse gases emitted by private-passenger vehicles negatively affect automotive manufacturers such as Ford. The innumerable quantity of environmentally hazardous risks associated with the production, delivery and use of oil weighs down Goldman Sachs’ interest in the oil industry. Shifting consumer trends indicate that the current concerns with green alternatives and environmentally friendly companies may be a lasting consumer issue. As a result, all three companies have a vested interest in portraying their companies with a green aspect to them and highlighting that their companies are making necessary efforts to improve their companies’ and products’ impacts on the environment.
However, the practices of these companies are not the end-all-be-all of their products’ environmental impacts. Controlling the different aspects of production cannot wholly eliminate the damage that these companies’ products inflict on the environment – TOTO can make their products much more environmentally friendly than Ford, who in-turn can make their product much more environmentally friendly than Goldman Sachs – and as-such the individual companies must rely on a sliding scale of efficiency to emphasize their companies’ commitment to sustainable growth. TOTO explains that their company is dedicated to producing the most energy and water-efficient products on the market in a sustainable and environmental way. As a result, they focus on the increasingly impactful sustainable initiatives that they implement such as the recycling of all clay and water in the manufacturing process, an employee recycling program, soy oil in their forklifts and their UPS carbon-neutral shipping. Ford focuses on the recognition and consistency of their sustainability efforts when they explain that they are the leaders in consecutive sustainability reports and a number of other awards and designations that they have received. The video goes on to explain the efficiency of their production methods as well as the efficiency of their vehicles. Lastly, Goldman Sachs – aware that their featured product is in no way environmentally friendly – stresses the increasingly efficient oil market and the forms in which producers have adapted to the “new oil order” of lower oil prices and lower demand. By highlighting the efficiency of production, all three companies exhibit cost-cutting measures that can ultimately benefit their profit margins and presented them as response to consumer feedback regarding environmental policy. As a result, they can take further advantage of the market’s increasing proclivity of green companies – putting them ahead of their competition.
(TOTO USA – logistic strategy?) (Ford – Manufactory progress?) (Goldman Sachs (Global Oil Industry Outlook)
The first video is about the sustainability of TOTO USA. TOTO USA is one of the largest toilet manufacture in the world. TOTO USA explains its commitment to more than just a sustainable product. To maximize efficiency their company focuses on sustainability throughout their entire process from manufacturing to shipment. Nothing used by TOTO USA goes to waste, because they find a way to recycle and repurpose all of their materials. Through their “TOTO-logy” mentality, TOTO USA is able to create a sustainable supply chain while also decreases their carbon footprint. TOTO has partnered with UPS to reduce waste and offer environmental friendly products to customers. By enforcing sustainability on the entire supply chain process, these companies have a competitive advantage because customers are looking for the greener option.
The second video is a sustainability report from Ford. Ford Motor Company is the second largest automaker in the U.S. and the fifth-largest automaker in the world. They introduced a new material they used for the seat in F-150, Repreve. These materials, Repreve, are created by recycling water bottles and which has already diverted 5 million bottles from landfills. Ford Company also announced that they have make improvement on fuel economy, 2% combined corporate average fuel economy improvement in the United States. Ford Company also reduced the waste to landfill by 40% globally. There are seven million gallons water saved and 6000 metic-tons CO2 saved. Ford is named the number one green brand in the world and received the title of clean corporate citizen program in the state of Michigan. For the sixth consecutive year, Ford is named the most ethical ethisphere institute, which are the only car-making company achieve this honor for six year in a roll.
The Third Video – Goldman Sachs (Global Oil Industry Outlook)
On the third video, Michele Della Vigna tells us about the sustainability that is going to the be in the 2016s period, which it will be a key step to an impact in the energy industry with 10,000 barrels per day with a 12 months process to:
On one hand, more balance in the physical market, a dynamic equilibrium for the supply chain to keep shifting lower to remain diverse and provide a development sustainable. On the other hand, Transformation for producers to increase efficiently, longer projects, becoming better the supply chain and better delivery to become lower on the cost curve.
First Video Link: http://thenewlogistics.ups.com/sustainable-business/carbon-neutral/
Second Video Link: https://www.youtube.com/watch?v=9v0aEELcI2Y
Third Video Link: https://www.youtube.com/watch?v=wSBQkRicNAQ
(Conclusion) Paragraph to explain why the video will be your team “gold medal”, silver, bronze: Arrange which videos will be “gold”
