Effectiveness vs. Efficiency
Efficiency is related to the operational activity of the business, including its assets, liabilities, and equity. It reflects how well the business is utilizing its resources to attain its objectives. The company utilizes its assets to generate revenue. It could be said that the more efficient a business is, the higher is the revenue.
Effectiveness is the measure of the achievement of the business goals. Every company sets out strategic, tactical, and operational objectiveness. If the company achieves its objectives within the targeted period, then it could be stated it has been effective.
2. Mission statement vs. Vision
Mission statement sets out the scope of work processes that the company follows to achieve its goals. It is about the ways that the company aims to fulfill its targets. Therefore, it can change over the period based on the core values and objectives of the company.
Vision is the statement that reflects the point where the company wants to be in the future. It is future oriented and is the aim of the company that it wants to fulfill.
3.
The mission of Google is “to organize the world’s information and make it universally accessible and useful” (“Company overview” par. 1).
The three contigency factors that could affect Google are discussed in the following.
Legal
The company could face legal issues as it expands its coverage in other countries as it done in China that has strong privacy and information sharing restrictions.
Technology
The company’s business could be affected by the change in technology. As technology continues to evolve the company’s future depends on upon its ability to adopt or develop new or better technologies.
Competition
The emergence of new social networking websites could affect the company’s ability to assemble and distribute information. Also, similar business models adopted by these social media websites can affect its marketing business.
Works Cited
Company overview. 2016. Web. 27 August 2016 <https://www.google.com/about/company/>.
