IPhone five is a product from Apple Inc.; the phone succeeds other products from the same company with the latest being iPhone 4s (Walke, et. al, 2013). The phone has many explicit features that include: instant messaging, 8MP Camera designed by Sony, iOS, Apple's mobile operating system among many other features. The product was officially unveiled in September 12, 2012.
Teenagers use this product to socialize with friends on social media, listen to music and acquire content from the internet (Walke, et. al, 2013). Business people use this product to communicate with their clients, record meeting minutes, and execute communications effectively. Young children and kids use this product to play games owing their ease of touch, and the quality of screen Adults use this product for the purpose of making phone calls, internet connection, cameras and looking for specific directions. Apparently, the target market perceives the product as appropriate in the sense that they can effectively execute their occupational duties using the gadget
The product has since established its positive stance in the market succeeding its durability, unique and effective mobile operating system among many other features (Walke, et. al, 2013). The customers perceive the product as efficient consequentto its clear and precise photos taken using an 8MP camera designed by Sony. Its moderate size and weight are comfortable to many based on the data retrieved from the customer users. The price of the product is customer friendly and affordable making it a cost effective product.
The major competitors in the market include the Nokia Lumia Phones, Samsung Galaxy phones, HTC phones (Walke, et. al, 2013). The product has a competitive advantage over other phones owing its unique and explicit operating system that is more secure than the android systems. IPhone five is made of durable aluminium cover making its more durable compared to other competitor phones. The marketing strategy adopted will put the product at the top compared to other phones. Considering that the phone has established a base in various countries, it is more competitive compared to other phones that chose a few countries to concentrate on.
For the product to reach to its intended market, the best was to advertise it will be to adopt a product differentiation strategy. Product differentiation strategy will entail employing different market mix activities in an effort to convince the customer that the product is better than other counterpart products. The strategy will place the product in a good position compared to other products that offer similar services. To attain this, print media, appearances, and media will be used. With the many phone features incorporated in the phone, it is apparent that adopting the strategies mentioned herein will enable the product strive in the market.
Reference
Walke, T., Witschi, M., & Reiner, M. (2013). Case study@ Swisscom (Schweiz) AG: iPhone
5 self-service order app and process-workflows. In S-BPM ONE-Running Processes (pp. 264-273). Springer Berlin Heidelberg.
