Allstar Brands Medicine provides three major categories of products to its clients, they include: Consumer products which includes various packaged goods such as bar soaps, shampoos and laundry detergents. In addition, the company offers pharmaceutical products to its clients, for example, Over-The-Counter prescriptions as well as ethical drugs which are offered on under the prescriptions of a physician.
Place
Allstar Brand International offers its products not only to local consumers but also on an international basis; products offered to international consumers are distributed by the International Divisions. This division is also responsible for distribution of its products to the larger European market.
Price
As a result of high levels of competition, Allstar Brand Group has embarked on a market research in order to improve its pricing strategies. This has enabled it to enhance its competitive advantage over other rival companies. The company has currently suggested various discount approaches to particular retail products for instance: Retail products that are less than $250 are offered at a discounted price of 25 percent while products that are $2500 and above are offered at 30% discounted price. On the other hand, products that are sold through wholesale or indirectly to consumers are offered at a 40% discounted price.
Promotion
One of the strategies that the company applies in order to promote its products across the global market is advertising. Allstar has spent significant sums of financial resources in order to market its products, for instance, it spent about $20 million in a single year in order to advertise its products through aired commercial television services. Furthermore, it focuses on trade promotions accompanied with co-op advertising which provides incentives to advertisement channels when a brand is featured. Consequently, Allstar has focused on the use of consumer promotion strategies where consumers or targeted clients are provided with coupons, free-trial size packages as well as point-of-purchase exhibitions.
