ADVERTISEMENT ANALYSIS
(YouTube, 2013)
Target market of KFC GAMEDAY BUCKET advertisement:
The advertisement of GAMEDAY BUCKET shows different group of friends sitting on their couches watching football and chatting about how watching the game with the KFC GAMEDAY BUCKET makes it ‘awesome’. The commercial says that “start couch gaming today with the KFC GAMEDAY bucket for just $19.99” (YouTube, 2013).The main target customers are Football fans-primarily men, but women are also markedlyincluded in this advertisement. And both black and white people are shown in the advertisement for excluding the element of racism from group of friends.
Consumer need is the advertiser trying to fulfill:
Lots of people arrange parties in their homes on weekends to watch the football matches and invite friends in the parties for having fun.So the GAMEDAY bucket comes with the chicken, hot wings, and bites, so it has many different options to add variety.
Ad’s effectiveness in targeting the consumer:
The advertisement seems very effective; it shows that all the people are having a great time in watching football and enjoying KFC GAMEDAY bucket meal. The information provided in the advertisement is very specific, it only includes about what the product is and the price of the product, without providing boring and too informational.
Persuasive technique being used in the advertisement:
Humor appeal has been made in GAMEDAY bucket advertisement, because it is highlighting the image of gathering with friends and having fun with them.Gathering with friends and having fun with friends in parties is associated with the humor of a person.
Recommendation for this technique for the other products in the same category:
The technique used in this advertisement is very effective in delivering the message of having fun with friend with enjoying meal of fast food.Competitors can also use this humor appeal in its advertising to target the same market of GAMEDAY bucket advertisement.
Reference
YouTube. (2013). KFC Couchgating. Retrieved July 31, 2013 from www.youtube.com/watch?v=bnbu7GeS5VY
