MARKETING COMMUNICATION
Product or service: Fast food products such as burgers and pizza
Message: The tastiest and most affordable meals in town.
Medium: In the medium of advertisement, we used word of mouth communication where we had the help of a marketing team that was in charge of ensuring that the products are well represented to the public. The word of mouth campaign was facilitated by a large number of marketing associates who represented the brand and promoted customer relations within the areas where the product was under the marketing survey. Additionally, there was the use of billboards advertisements to enhance visibility of the product among the public.
Effective: The marketing communication through the medium mentioned was very effective. Customers are fond of looking for areas with representatives of a given brand to know and express their concerns with regards to the negatives of the brand at large. The campaign was thus effective as it showed a rise in sales and a return of investment in the long run.
Comments: The promotional message for the product was effective due to the creativity that it portrayed. Additionally, the medium of communication was easy to use since it involved easier customer relations that lead to retention in the long run. In the sales campaign, customers require more personal communication with manufacturers than through television advertisements or billboards. The type of product under sales was also easy to ensure that it is well marketed since the people like quality which the product offered at first site. It was therefore easy to convince consumers on the product and the necessity of its consumption (Lozada, 2001).
SWOT Analysis
Product
The product is fast foods such as Pizzas, Burgers, and cakes among many other fast foods products.
Competitor’s product
The competitor is mainly focused on the production of pizzas to fit the customer needs. They work on customizing pizzas according to the orders that customers place and give a large span for deliveries. Specialization gives an advantage since it helps the company focus on the quality of one product rather than struggle to maintain several other products in the market.
Marketplace
The marketplace for the product is in an urban setting where there is a lot of consumption of fast foods from the young and old people due to the need for a flexible diet while working. The marketplace provides for a properly established target population for the product. The market place is full of numerous other competitor firms and others conducting experimental product launches in the market (Lozada, 2001).
Introduction of sports ware to the dell computer company for an event will be a significant step towards achieving the target market. The target market for the product is the young generation that is attached to sports and fun activities. The use of that strategy will ensure that the target market is widened and there will be increased consumption in the long run. The advantage of the product is that, it will increase the market share for dell computers (Kumar & Craig, 2007).
Travelling to the headquarters of Dell Inc. will mean that I travel to Round Rock, Texas. Dell Inc. is located in Round Rock, Texas in the United States. The company is 32 years old and has taken a large market share with its products. The company serves the market in the whole world through its large distributions channels. Dell is the third largest PC vendor in the world after Lenovo and HP. Dell distributes personal computers, smartphones, televisions, peripherals and servers. The company has an opportunity of growing and becoming a market leader since the quality of its products is high thus a strategic marketing campaign will help achieve the targets required. The introduction of a new sales and marketing strategies will easily work to capture a different type of market in the world (Kumar & Craig, 2007).
MAJOR JOB SHADOW ASSIGNMENT
Letter for seeking permission to accompany a sales representative
Dear Sales Manager,
RE: REQUEST FOR PERMISSION TO ACCOMPANY A SALES REPRESENTATIVE
I would like to request your permission to accompany a sales representative for half the day during his period at work. Based on my interest in the sale representative job in a fast growing fast food franchise, I would like to request for a job shadow of one of your experienced sales representative. I am an educated graduate who is looking to learn about the day to day activities that a sales person undergoes during normal operating hours in the field. I have the zeal to learn about the sales representative job through all ways possible. I am able to learn under all conditions offered by the company and abide by all the set rules and regulations including the company privacy policy.
A review in the services offered and strategies used by your fast food franchise proves to me that the franchise has a huge share of the market. The franchise has shown a high level of growth through creativity and hard work from the employees. I would like to learn about these key competencies that are vital in helping me succeed in the long run. Accompanying the sales person for a half a day will help me accomplish the mission that I set for this task. During the mission, I will be able to know the sales person techniques and adapt them in the future.
Thank you.
Cover letter
Letter to report the job shadow experience
Dear sales manager;
RE: A REPORT ON THE JOB SHADOW EXPERIENCE
During the six hour period, I managed to learn a lot of new concepts about sales. Additionally, I was also able to understand the technique used by the sales representative. I find the experience fascinating since it has educated me with regards to the importance of good customer relations. The experience showed me the importance of persistence with regards to ensuring that goods are sold to all customers available within a given area.
The sales representative ensured that the relationships between him and the customers are maintained at a professional level. On the other hand, communication with the customers was also very efficient with the sales representative ensuring that the principle of “the customer is always right” is maintained to enhance customer loyalty in the long run.
Thank you for the opportunity as it has taught me a lot of experience that can be applied in school and in real life.
Report
Company’s name:
Sales representative’s name:
What was done: We moved from one place to another ensuring that the customers are aware of the product. We also participated in active marketing campaigns during the period in which we were at the venue where sales of the goods was taking place.
Techniques used: The experienced sales representative is a highly skilled fast food sales person in the city of Toronto. The sales representative used numerous strategies to ensure that the customers are lured towards the product in the long run. The representative ensured that there enough customer knowledge about the product before giving them a taste of the product. In the long run, the customers were convinced about the quality of the product and the need to make a purchase of the product.
Challenges faced: The challenges we faced during the period include lack of sufficient channels of communicating to the customers thus the sales happened within a restricted place. The market was limited to a specified area.
REFERENCES;
Lozada, M. (2001). Job Shadowing--Career Exploration at Work. Techniques: Connecting Education and Careers, 76(8), 30-33.
Kumar, S., & Craig, S. (2007). Dell, Inc.'s closed loop supply chain for computer assembly plants. Information Knowledge Systems Management, 6(3), 197-214.
