Question 6: Tylenol case: Identify two lessons derived from the way in which Johnson and Johnson handled public relation aspects of these tragedies?
The first lesson learnt from this aspect of public relations is that any business organization ought to offer thorough explanations whenever an unexpected operational activity occurs. In this case, Johnson and Johnson sought out to communicate to the public about the poisoning incidents noted with their products. An addition lesson learnt from this case is that apology serves as the best tool in realizing the confidence of the public whenever a mistake has been realized. Johnson apologized for the poison issue instead of defending their products validity. These two lessons serve well to boost the public relations in any given organizational set up.
Explain why you think each of these lessons is important
Apologizing for any mistake done by an individual serves as one of the key factors behind realization of mutual consensus in a society. Through this idea, perfect public relations can be achieved much easily. Thorough explanations on an event occurrence equally helps in realization of proper understanding thus instill peaceful public relations
Question 6: Exxon Valdez case: Identify two lessons derived from the way in which Exxon handled public relation aspects of this tragedy?
Based on the Exxon Valdez case, several lessons can be learnt in relevance to the modes through which Exxon handled issues to do with public relations. Firstly, it can be realized that the company was ready to take up responsibility for the oil spillage in Alaska. The chairman was ready to travel and explain all the matters pertaining to the oil spillage accident to which the company was ready to hold up for. The key lesson learnt from this idea is that it is important to take up responsibility for any action even if it just occurs as an accident. The second most public relations lesson learnt from Exxon is that it is always important to communicate whenever matters go out of control. This action would help instill a level of concern and thus boost for the public relations.
Explain why you think each of these lessons is important.
Taking up responsibility for any action done by an individual serves as one of the key factors behind realization of mutual consensus in a society. Through this idea, perfect public relations can be achieved much easily. Communication on the other hand helps the society to realize proper understanding thus instill peaceful public relations.
Work Cited
Exxon Valdez case
Tylenol case
